Longines bases the signature timeless elegance of its products on an aesthetic heritage which it updates and applies with a skilled balance between refinement and classical design. Its timepieces are inspired by the history of technical and stylistic daring of a company which has always been a vast laboratory that continually monitors its creations with a keen eye. Longines has been a worldwide brand since it was founded and, while respecting the company’s traditional values, it markets its products in over 130 countries today. Elegance – its fundamental value – remains the principle by which all its activities in every corner of the world are governed today, as in the past.
Today, Longines produces timepieces adapted to the constraints of modern times but still respecting the values which it has always upheld and on which are based the four pillars of its collections: Elegance, Watchmaking Tradition, Sport and Heritage.
Longines is proud to include the British actress Kate Winslet amongst its Ambassadors of Elegance. Her exemplary career, based on a variety of demanding and artistically challenging film roles, has been marked by the Oscar for best actress that she received in 2009 and the two Golden Globes she won the same year, as well as her Emmy Award in 2011 and the Golden Globe she received in 2012.
The Bollywood icon Aishwarya Rai Bachchan, one of the brand’s Ambassadors of Elegance for more than ten years, the Asian celebrity actress and model Chi Ling Lin, the Chinese star Aaron Kwok Fu Shing, and the Russian actress Ingeborga Dapkunaite are also perfect embodiments of the values upheld and promoted by Longines. There is no doubt that these representatives lend the elegance of Longines’ products a new dimension. The timeless elegance of Longines’ watches is achieved through a skilled balance between refinement and classical design. The brand’s timepieces take their inspiration from its history, rich in technical and stylistic daring. For example, the company took into account the refinements of the Art Deco movement in the design of its tonneau, oval and rectangular movements used in watches that boasted a beauty typical of this sophisticated era. This continuous awareness has marked Longines’s watch collections and helped forge the image of elegance that the brand still enjoys today. Incidentally, Longines has received several prizes for the sleek lines of its designs. The creation of Longines’ timepieces is thus inspired by continual technical innovation aimed at achieving a beauty that will always guarantee elegance. Today, the elegant aspect of its lines is exemplified in the Longines PrimaLuna, the Longines DolceVita and the La Grande Classique de Longines collections.
Whether they be aesthetic or technical, the innovations introduced by Longines have elevated the brand’s winged hourglass symbol to the level of a true emblem of expertise and elegance.
Since the founding of Longines, the ambition of the firm’s creators, Auguste Agassiz and Ernest Francillon, has remained intact: to be aware of trends, to risk technical and aesthetic innovation without falling prey to fashion fads, and to achieve excellence with restraint.
Of course, it was also by designing and producing movements that Longines forged its watchmaking tradition, achieved the expertise it enjoys today, and generated new technology such as its first self-winding calibre in 1945, namely the 22A, which was a major step away from the technological principles that had prevailed until then. In recent years Longines has brought out updated versions of some of its timing devices such as the column-wheel movement in 2009 and the new Single Push-Piece Column-Wheel Chronograph in 2012. At Longines, the mechanical chronograph with a column-wheel is thus a traditional and authentic technical device. Moreover, with The Longines Master Collection Retrograde the brand has succeeded in achieving sophistication in mechanical watches while simplifying their use.
The Longines Master Collection is a perfect example of the brand’s technical and aesthetic expertise, while the Longines evidenza was inspired by the Art Deco movement. As for The Longines Saint-Imier Collection, this series of exceptional pieces is intended as a tribute to the town that has witnessed the founding and development of this successful company.
Longines’ involvement in sport dates back to 1878 when it brought out its first chronograph movement, the 20H. Since then, Longines has gradually established privileged links with the world of sport. The variety of timing instruments and systems that the brand has developed over the years has resulted in its involvement in many different types of sport. The Longines Sport Collection is a proud and well deserved tribute to its rich history in the world of sport. The Conquest and HydroConquest lines represent the quest for excellence while maintaining elegance.
Today Longines combines the original beauty of the most remarkable of its former products with cutting-edge watchmaking technology. The Heritage models are a tribute to the pioneering spirit that has inspired Longines’ designers since the company’s early days. The brand’s products accompanied many pioneers in their adventures in the air, on land and under the sea. The very core of Longines’ timepieces is based on this expertise. They demonstrate the continuity of a brand and that brand’s continual ability to pay tribute to history through refinement and elegance.
Among the exceptional pieces in the Heritage sector, the most famous is without question the Lindbergh Hour Angle Watch, a re-issue of the timepiece developed for the American pilot Charles Lindbergh in 1931. The Longines Weems Second-Setting Watch, a tribute to the navigation system devised by Captain Philip van Horn Weems, and the Longines Twenty-Four Hours, a re-issue of a watch designed in the 1950s specially for Swissair pilots, are also among the stars of the Heritage models.