Welcome to the Swatch Group
The Swatch Group has a very special emotional culture. We produce beauty, sensuality, emotionality in watches – and we also produce high-tech on your wrists. Both, emotionality or poetry and high-tech are part of what we feel towards our customers. We love them genuinely. We want them to be happy – we want YOU to be happy.
On our site you will find news and tidbits, press releases and history. You will also have access to our brand and company sites listed below. Enjoy these sites: look under «Discover our brands» and click on the brand you wish to know more about. You will discover a fascinating world of diversity, beauty and quality with our brands and a high level of craftsmanship and industrial know-how with our production companies.
If you don't find what you are interested in, please mail us your questions. We might not be able to give away strategic secrets – which interest our competitors more than our customers –, or to unveil what we are up to during these next months and years. But we will be happy to help. Thank you for visiting our site.
With kind regards,
Nicolas G. Hayek.
Founder and former Chairman and Delegate of the Board of Directors of the Swatch Group
Swatch Group is exceptional
Many people know the Swatch Group above all as the world's top producer of finished watches. What is less well known is that the Swatch Group is a vertical enterprise in the watch production business, with the capability to manufacture all the necessary components for the production of both mechanical and quartz watches. An enterprise that enables us to design, produce and distribute our brands’ products completely independently.
Movements, hands, crowns, cases, screws, pallets, escapements, electronic circuits, batteries, ceramics and sapphire, to give just a few examples, there’s nothing that can’t be produced in-house by our employees in our factories, our workshops, and our laboratories. In fact the whole of the Swiss watchmaking industry, and part of the global watchmaking industry, are in one way or another dependent on the Swatch Group.
Our Group is equally capable of autonomously distributing its products throughout the world. This is thanks to our own network of boutiques, and thanks to our vast network of retailers who keep asking us for the products you want them to stock.
The Group is also the only enterprise in the world that produces a mass-market product and is present in every market segment: from the very top of the range through to children’s watches, we offer consumers products for every taste, for every budget and, above all, for every dream. Our recent agreement with Tiffany & Co. will enable us to get more deeply involved in one of the few areas where we have had less of a presence until now, namely that of jewel watches.
This leadership position and its accompanying success allow us to explore new avenues: jewelry, the world of art, in which we have participated for almost thirty years, and technical innovations that enable us to continue investing in projects that protect the destiny of our planet. But above all, it places on us a heavy responsibility: as a major employer, we have for decades had a policy of investing profits in our manufacturing plant, with the objective of retaining and creating jobs in Switzerland.
Lastly, we believe it is fundamental that everything we create should be true to the emotional values that underpin our brands and, we hope, will bring you excitement and pleasure.