Longines creates the Longines evidenza collection of barrel-shaped watches which demonstrate the affirmation of elegance, style and tradition.

As global trends show a renewed preference for mechanical movements, Longines introduces a collection intended to perpetuate its long watchmaking tradition. The Longines Master Collection is composed entirely of models with mechanical movements, most of which are self-winding.

Longines presents The Longines Master Collection Retrograde, timepieces that put the finishing touch to a range devoted to watchmaking tradition. Two versions of a self-winding movement equipped with retrograde functions are specially developed for these watches.

Launch of the Longines Sport Collection, specially developed to perpetuate the brand’s ability to produce timepieces designed to meet the particular needs of sportspeople without sacrificing elegance.

The collection is made up of four different lines: HydroConquest, Conquest, GrandeVitesse and Admiral.

Longines is named partner and official timekeeper of the French Open Tennis Championship at Roland Garros and, once again, of alpine skiing competitions organised by the International Ski Federation. Longines first became involved in timing ski competitions in 1933, in Chamonix.

Aware that its recent developments have somewhat neglected the feminine wrist, Longines fills this gap by launching the Longines PrimaLuna collection, devoted entirely to women.

Longines presents a new column wheel chronograph movement, the L688. This prestigious, self-winding mechanical calibre is used in particular for the watches of the Longines Saint-Imier Collection, launched in 2012.

Longines presents the Longines Master Collection Retrograde Moonphase model. It has an L707 movement (exclusive to Longines) displaying four retrograde functions (day, date, second, 24-hour scale), the phases of the moon and a day/night indicator.

Having signed a long-term partnership agreement with France Galop, Longines is privileged to have its name associated, for the first time ever, with the Prix de Diane Longines held at the Chantilly racecourse. Longines is now the timekeeper for many prestigious horse races, including Royal Ascot, Melbourne Cup Carnival, the Kentucky Derby and the Dubai World Cup.

In 2012, there are more than 40 events on the Longines calendar.

http://horse-racing.longines.com

Launch of the Longines Saint-Imier Collection, a tribute to the village where the company was born and where it still remains today. This collection is made up of watches moved by some of the brand’s most prestigious mechanical calibres and is inspired by both its heritage of watchmaking know-how and its roots. A collection that remains faithful to the Longines values: tradition, elegance, quality and accuracy.

Launch of the L788 calibre, a column wheel movement exclusively developed for Longines which allows control of the various chronograph functions – start, stop and reset – by simply pressing the single push-piece integrated into the crown. It is based on the first movement for a wristwatch produced by Longines, in 1913: the 13.33Z calibre. The pilot’s watch The Longines Avigation Watch Type A-7, which features an angled dial and is inspired by models developed in the 1930s, uses this movement.

The Longines Museum is completely transformed for the company’s 180th anniversary. All of its spaces have been reworked to offer visitors a modern, interactive structure with a consistent design embodying all aspects of the brand’s history.

The Longines Museum