“Elegance is an attitude” Photo Contest
Since 1832, Longines has been dedicated to watch-making craftsmanship. Inspired by this prolonged heritage, Longines raised the slogan of “Elegance is an attitude” in 1999, which demonstrated Longines pursuit of elegance and contemporary classicism.
Longines believes the manifestation of elegance is boundless. Apart from the aesthetic beauty, elegance can be expressed through giving back to the society, fair-play in sport and the virtues of mankind etc.
Through “Elegance is an attitude photo contest”, Longines wishes to encourage the busy city people to discover the elegant moments around them.
Tell us how “elegance” inspires you through a photo and you will have a chance to win fabulous prizes value up to HK$100,000 which prize for champion includes a LONGINES diamond watch and a round trip air ticket to Paris for two. You may also win a free round trip to Japan if you vote online for the winning photo.