With its long and distinguished traditions, Longines has from the start built its worldwide reputation on timepieces notable as much for their intrinsic quality as for the style and timing of their launch. The Longines Master Collection is a perfect example of this skill. On the basis of the success of this collection since its launch in 2005 Longines has now added a number of new models in pink and yellow gold, with black dials and new sizes, that have already caused a sensation on the market. These new designs are reaching world markets precisely as consumers signal their clear preference for products that not offer embody genuine value but unmistakable character as well.