November 08, 2005 - Longines Master Collection Launch Press Conference and Trade Dinner in Taipei, Taiwan

Longines, held an official launch for a collection of sophisticated complication watches in Taiwan, The Longines Master Collection. The press conference is held on Tuesday, November 8th and is conducted to give The Longines Master Collection publicity and awareness to the market.

The President of Longines, Mr. Walter von Kaenel is invited to Taiwan to represent the master of watch industry. The ambassadors of Longines, Chiling Lin, Harry Connick, and Aaron Kwok, together with special guests Fang Kuo Chiang and Chang Yung Chih are the representative of the “master” from different fields of profession. The key message of this press conference is expressing the inherited craftsmanship of The Longines Master Collection.

For the display area, the Impressive exhibition of Longines’ antique watches and Longines Master Collection gained more scores for the event, also provided the media very easy access to the understanding of project goal.

After Mr. Walter von Kaenel’s opening Speech, the tap dance performance was a quite impressed and splendid opening performance for our guests. Then Erica and MC gave the presentation of the Longines’ antique watches and Master Collection. This presentation gave our guests a clear understanding of Longines and achieve our goal of promote Longines’ watch to Taiwan’s market.

Afterward including Chiling Lin, the Master of fashion modeling, Chang Yung-Chih, who represents the “master of performance art ”, Fang Kuo-Chiang, who represents the “master of Fashion Design” present the concept of master in different professional ways. MC also announced Harry Connick Jr. and Aaron Kouk as Longines ambassador as well as the representative of master of music and dance by short film broadcasting.

In the end, Mr. Walter von Kaenel, Ms. Erica Chang, and all masters started the Master Collection Launch Machine. The teeth of the wheel turn each other to rotate, which symbolized that Longines constantly develop the watch making workmanship for over the 170 years.