For the fourth consecutive year, Longines was the official watch of the Melbourne Cup Carnival and proud sponsor of the Oaks Day Longines Plate. The Melbourne Cup Carnival is Australia’s largest and most prestigious horse racing event. It is estimated over 300,000 people attended the four race days - Derby Day, Melbourne Cup Day, Oaks Day and Stakes Day.

Longines achieved strong exposure at the event with outdoor and indoor signage, showcase displays, consumer brochures and an elegant marquee in the prestigious “Birdcage” enclosure. The marquee was one of the most sought-after locations at the 2005 Melbourne Cup Carnival, setting the pace in style and design.

The Longines evidenza mini with a mother-of-pearl diamond dial (exclusive to Australasia) was promoted as the official watch of the 2005 Melbourne Cup Carnival. It was featured on all signage and communication material at both the event and point-of-sale.