2006, November 1st - Longines BelleArti Grand Launch - Press Conference and Trade Dinner – Taipei (Taiwan)

The new collection of Longines BelleArti was officially launched in Taiwan market on November 1st 2006 with press conference in the afternoon and trade dinner in the evening to create publicity and enhance trade confidence of Longines BelleArti in Taiwan market.

President of Longines, Mr. Walter von Känel, Ms. Stephaine Jeanneret, and the Longines ambassador, Ms. Chiling Lin, all attended the event. Three artists, including the pianist- Maggie Tang, the artist painter- Tseng Chi-I and the fashion designer- Khieng Puong, were invited to the event for the Longines Artist Award to interpret the beauty of art in different formats. The key messages of the event are to highlight the curve design and fashion colors application of the new collection - Longines BelleArti.

In the watch display area, the art works of the artist painter, Tseng Chi-I, were displayed together with framed Longines BelleArti poster became an art gallery ambience which led invited guests to appreciate the beauty of art.

The event was started by a tenor duet performance to create an art theatre impact. Right after the opening speech of Mr. Walter von Känel, Ms. Erica Chang and the hostess together introduced the Longines BelleArti. The video of Longines BelleArti was played during the presentation session to lead audience experiencing the beauty of art.

After the product presentation, a series of art performances were presented with the tenor duet as an opening who present the famous opera song, Turandot. Following was a short silhouette show to highlight curve shape of Longines BelleArti via lines/shape of body, and then Ms. Chiling Lin appeared on stage, catwalked with two modern dancers who deployed ribbon and gymnastic-like choreography to interpret curves and shapes of Longines BelleArti. At the end, the product catwalk show allowed audience to take a close look at the new collection.

The Longines Ambassador, Ms. Chiling Lin, was introduced by hostess and the “behind-the-scene” footage was showed on screen. Chiling also mentioned Longines BelleArti is her favourite collection. Mr. Walter von Kaenel presented one Longines BelleArti to Chiling as a gift to formally activate the launch campaign now kick-off.

The Longines Artist Award was presented to three outstanding artists by Mr. Walter von Känel. All the artists presented their works in the press conference, to showcase “art” in different format: Pianist- Maggie Tang played Chopin’s work, Painter -Tseng Chi-I displayed his art works in display area and the designer Khieng Puong prepared 2 fashion works dressed by Chiling Lin for the press conference.

For the trade dinner arrangement, besides the programs arranged in the same format of press conference, some entertainment programs including clown performance, magic show and live jazz were arranged to make the dinner more relaxing and enjoyable.