Longines Launches the new BelleArti Collection with Ambassador Aaron Kwok Presenting a New Dimension in Art

3 February 2007 – Longines has always sought perfection in horological technology and design, adopting an artistic approach in creating its stylish and elegant watches. The new Longines BelleArti collection is a perfect rendition of an artistic design, presenting a new dimension in art.

Longines invited Ambassador Aaron Kwok to attend a press conference and exhibition held at the Harmony World Famous Watches – Xi’an Haomen Shop. Together with Dennis Li, Vice President of Sales and Marketing, China, they unveiled the new Longines “BelleArti” collection. Adorned with a watch from Longines BelleArti collection, the stylish Aaron Kwok was the perfect embodiment of Longines’ aesthetics and elegance.