Longines sponsor TOSI 25th anniversary Swiss Concert
Taipei Museum of Drinking Water, Taiwan - 2007/11/04

As a Swiss watch brand with 175th long history and tradition, Longines sponsored TOSI (Trade Office of Swiss Industries, Taiwan) 25th anniversary Swiss concert with most famous popular Swiss alphorn player –Ms. Eliana Burki’s performance in Taipei Museum of Drinking Water on 4th of November to highlight Longines brand spirit and strengthen the connection between Longines & Switzerland.

TOSI invited Ms. Eliana Burki to Taiwan for this live concert to highlight the event theme of “Still Young”. Several Swiss brands from different categories sponsors this event including Longines form watch industry, Swissweda from cosmetic, Swiss airline to emphases the atmosphere of “Swiss made = good quality”.

To reinforce Longines brand image & strengthen Longines sport collection launch, Longines arranged a model show, and also created a Longines time gallery in the historic building of Drinking Walter museum what was opened to end-customers to show Longines Sport Collection. The Longines woody showcases and big posters fully deliver Longines story including the brand origin, movement development, sponsorship of various sport campaigns, connection with celebrities and ambassadors all over the world, and of course, the demonstration of Longines Sport Collection.