The Longines Sport Collection Grand Launch
Press Launch Event/ Hualien City, Taiwan/ 2007.10.04

The Longines Sport Collection was officially launched in Taiwan market on October 4th, 2007 with series of events, including a pre-launch event in the afternoon, VIP gala dinner, official press launch event at night and a firework show as the wrap-up event with President of Longines, Mr. Walter von Känel and the Longines ambassador, Ms. Chiling Lin appearance.

To enhance and highlight the product feature of Sport Collection, a pre-launch event in Dolphin Show Place was conducted to demonstrate the elegant sport and speed competition through water ballet dancers and dolphin performance. HydroConquest and Conquest are the ranges highlighted in the pre-launch event.

A gala dinner was conducted to entertain all the guests, including VIPs, retailers and media with product presentation together with the video of The Longines Sport Collection to introduce the full ranges of new-launch products to all the guests. The theme of deeper, further, faster and higher was well-communicated during the dinner session. A model show was also arranged to show the products around the tables to all the guests.

The official launch event was held in the Crystal Castle. All the guests walked through the bridge with Longines images flags and the Castle was covered by Longines logo to create great atmosphere for the grand launch. The show started by an old watchmaker with Longines historical film to highlight the heritage of Longines as timekeepers of numerous sports events. An angel was flied to the sky with big wings to symbolize the logo of Longines; below the angels, a big clock was moved around to demonstrate the time passed by. Six gymnasts were performed to interpret the definition of “Elegant Sport”.

After the opening show, host introduced Mr. Walter von Känel and Ms. Erica Chang to deliver the welcome speech. The model show with swimming suit was followed by the speech to demonstrate the diving range products. To demonstrate the theme of the Longines Sport Collection to pursuit deeper, further, faster and higher record, the acrobat performance with extreme body action was prepared with elegant music and motion. To echo with the full range products across land, sea and sky, another performance was arranged to deliver directly the key message of the new-launch Longines Sport Collection. The session was ended by the model show with elegant looks.

The Longines Ambassador, Ms. Chiling Lin, was appeared as a mermaid below the stage. After showing around the new launch product, host conducted a short interview session with Chiling. Right after the interview session, Mr. Walter von Känel, Ms. Erica Chang and Mr. Khieng Puong were invited to the stage to host the launch ceremony together with Chiling. A prop with hourglass shape was designed for the ceremony. All the representatives fill the sand into the Hourglass to finish the product launch event.

A firework show was arranged outside the castle to celebrate the launch of The Longines Sport Collection. The firework created great excitement as a good ending for the whole-day events.