Longines Ambassador of Elegance, Aishwarya Rai Bachchan wows India with Longines during three days of events (5th-7th December) in the important metropoles of New Delhi, Mumbai and Kolkota, as she shows off the different facets of the brand: elegance, tradition and sport.

The Longines Bridal Fashion show in New Delhi

The first day, the Longines Bridal Collection was showcased in India with a fashion show in New Delhi in front of a select press audience at the luxury Taj Palace hotel. The audience of top Indian media representatives was left spell bound by the sparkling bridal collection and India’s leading models, especially so, when Longines brand ambassador, and Indian "Bride of the Year",  Aishwarya Rai Bachchan, played the show–stopper wearing a wedding lehenga designed by the renowned Tarun Tahiliani. On her elegant wrist dazzled the Longines 175 Diamonds that commemorates this special anniversary year. This limited edition timepiece is available in just 175 pieces, and as the name coquettishly suggests, is encrusted with 175 sparkling diamonds.

The Longines bridal Collection in India comprises three lines: Longines DolceVita: elegance for today, Longines BelleArti, eternal feminism and La Grande Classique de Longines: confirming an enduring tradition, priced at Rs 100,000 onwards.

The proceeds from the Longines watch as well as the bridal outfit worn by Aishwarya will shortly go to the ‘Aashray’ charity home for children in Bandra, Mumbai.

Following this, Aishwarya Rai Bachchan visited the Longines shop in New Delhi, mesmerizing her huge crowd of fans that had been gathered outside the store the entire day.

Longines and racing at the prestigious Turf Club in Mumbai

The next day, Longines chose the exciting sporting atmosphere of the exclusive Royal Western Turf Club of Mumbai to launch its new Sport Collection, in a venue that epitomizes the values of the 175 year old brand: elegance, tradition and sporting performance. On this occasion, Mrs Rai-Bachchan wore the new Conquest line to complement her elegant racing outfit. Already the Official Timekeeper of the prestigious Royal Ascot Race Course in the UK, the occasion of a dedicated Longines Race in Mumbai in the presence of numerous Indian VIPs was the perfect choice for the launch in India of this new Longines collection.

The winner of the especially appointed ‘Longines Classic Race’ was presented with a new sports watch by Aishwarya. The delighted jockey and owners of the winning horse, ‘Messeah’, were felicitated by the Longines ambassador and were splashed across the sports pages of national newspapers.

Longines Sport Collection showcased in exclusive stores in Kolkata

Traffic in Kolkata came to a standstill on the third day as Aishwarya Rai Bachchan visited leading Longines outlets in the city. Aishwarya, along with Charles Villoz, Vice President Sales, and Claude Jaunin, Regional Manager, Longines visited ‘Prime Watch World’ and ‘Exclusive Lines’ to showcase the new Longines Sports collection.  The crowd turned out in thousands to have a glimpse of their favourite movie star.