Longines Australia: 2007 Melbourne Cup Carnival (3-10 November)

In 2007, Longines proudly continues its long-standing association with the iconic Melbourne Cup Carnival: the premier horse racing event in the Southern Hemisphere. For the sixth consecutive year, Longines is Official Watch of the Carnival.

In a spectacular start to the event, a record 130,000 Derby Day race goers witnessed the running of the "Longines Wakeful Stakes" which was televised across Australia, New Zealand and other parts of the world. And once again, Longines is sponsor of the "Fashions On The Field' competition which runs in lead-up to and throughout the Carnival.

The Longines marquee at the Melbourne Cup Carnival has established itself as one of the most sought-after destinations prominently located in the reknown "Birdcage". This year it has once again attracted an elite group of local celebrities from the sporting, entertainment and fashion arenas. Celebrity friends of Longines include Megan Gale, Craig Wing, Carson Kressley, Lindy Klim, Stuart Bedford-Brown, Shelley Craft, Anthony Minichello, Catriona Rowntree and Georgia Sinclar.

Themed in an elegant yet contemporary style, this year's Longines marquee was designed to launch the new Sport Collection. Many guests commented on the striking black and white lifestyle portraits offset by sumptuous navy and stainless steel furnishings.

The new Longines Conquest Collection is being promoted as the official watch of the 2007 Melbourne Cup Carnival. This ladies timepiece features a stunning white mother-of-pearl dial with white ceramic bezel on white leather strap. The perfect fashion accessory for Melbourne Cup Carnival!