Launch of the Longines Sport Collection in Argentina

A subdued and really cool modern lounge bar atmosphere in the specially transformed wing of the Renault Museum in Buenos Aires was the backdrop chosen for the Argentinian launch of the Longines Conquest and Longines HydroConquest lines on 6 November last.

The retailers, media representatives and other brand guests had plenty of time to discover the new models during a cocktail party with snacks accompanied by the subtle sounds of a passionate jazz saxonophonist and a fascinating performance by a pair of excellent jugglers. The watches were subsequently shown off on the wrists of models during a fashion parade in the midst of the guests.

The Argentinian market enthusiastically welcomed the new collection, which combines a deliberately youthful and active design with the elegance for which the brand is famous.

A watch from the Longines HydroConquest collection was then presented to José Meolans, Longines’ new ambassador of elegance for Argentina. The 2002 world swimming champion (50 m freestyle) and winner of gold, silver and bronze medals at various international competitions will also be competing at the 2008 Olympic Games in Beijing.

In addition, during the evening it was revealed that this event also marked the start of the official partnership between Longines and Innovatempo, the brand’s new official agent for Agentina. Founded by Joyería Testorelli 1887, Innovatempo was chosen by Longines for its proven track-record, its serious approach, its privileged relationship with leading players in the Argentinian watchmaking sector, its long-standing collaboration with Longines as a retailer and its 120 years of experience and tradition.