The Chilean market won over by the Longines Sport Collection

As a recognised and exemplary bastion of Longines products, Chile always avidly welcomes events surrounding the launch of a new collection.

In order to combine precision, elegance, tradition, sport and performance, the brand took over the hangar of the Vitacura Gliding Club in Santiago and completely transformed it to host an event attended by a public that was as numerous as it was enthusiastic, against an astounding backdrop and in an intimate and welcoming atmosphere.

Various giant screens showed the concept of the new sport collection, illustrated by an acrobatic spectacle that had been specially choreographed for the occasion. The guests, already won over, then moved on to the part of the hangar that had been turned into an elegant salon where they could admire the display of models from the new lines while savouring various tasty snacks.

Longines and Importadora Altea, the brand’s distributor in Chile which had organised the event, also presented watches to two well known Chilean celebrities: César Antonio Santis, a pilot and popular presenter of television and radio programmes, and Nicole Perrot, one of Chile’s most promising young golfers. Thanks to these new ambassadors, Longines will enjoy an even more prominent place in Chilean society.

There is no doubt that the enthusiasm shown by the retailers and the media who attended the launch augurs well for the Longines Sport Collection.