A celebration of sporting tradition and style – Longines cements the relationship as the “Official Timekeeper” at Royal Ascot

Building on the debut in 2007 Swiss watch brand Longines is delighted to continue the role of Official Timekeeper at Ascot Racecourse. All Ascot flat races including those taking place at the celebrated Royal Meeting are timed by Longines, a relationship which is set to run until the end of the 2009 flat race season. In addition Longines is also a co-sponsor of the Royal Ascot Fashion show.

Royal Ascot Week is undoubtedly the UK’s most popular race meeting and as ever attracted an elegant crowd in show-stopping hats. The timing of the races was entrusted to Longines throughout the week as thousands of race-goers watched from the magnificent racecourse, and across the country on the extensive BBC and “At the Races” TV coverage. Longines clocks were also placed around the racecourse, and will remain there throughout the season.

The Royal meeting is seen as one of the biggest dates on the fashion calendar. Second to the racing fashion has always played an integral part in the events history. Royal Ascot took the logical step last year to introduce a fashion show into the events proceedings and this year with the support of some of the biggest names in fashion: Phillip Tracey, Vivienne Westwood, Mathew Williamson, Amanda Wakeley and Gieves and Hawkes the show was an even bigger spectacular off the racecourse.

The fashion show was held in the Bessborough restaurant combining luxury and elegance, fine dining and the very best of British fashion. Longines were proud to be a co-sponsor with a magnificent visual presentation of the very latest men’s and women’s watches running throughout the intervals.

Longines’ association with Royal Ascot and Ascot Races enhances the brand’s rich sporting heritage and elegant positioning.