Longines Australia: 2008 Melbourne Cup Carnival (1-8 November)

In 2008, Longines proudly continues its long-standing association with the iconic Melbourne Cup Carnival: the premier horse racing event in the Southern Hemisphere.  For the seventh consecutive year, Longines is Official Watch of the Carnival.

In a spectacular start to the event, a huge crowd of 118,000 Derby Day race goers witnessed the running of the "Longines Wakeful Stakes" which was televised across Australia, New Zealand and other parts of the world.  Once again Longines is also a sponsor of the "Fashions of the Field" competition which runs in lead-up to and throughout the Carnival.

The Longines marquee at the Melbourne Cup Carnival has established itself as one of the most sought-after destinations prominently located in the renown "Birdcage" enclosure.  This year it has once again attracted an elite group of local celebrities from the sporting and entertainment arenas.  Celebrity friends of Longines include Carson Kressley, Megan Gale, Craig Wing, Livinia Nixon, Lindy Klim, Shelley Craft, Terry Biviano and Georgia Sinclair.

Themed in an elegant yet contemporary style, this year's Longines marquee was designed around the Admiral Collection.  Many guests commented on the striking intricately detailed image of the Admiral 24 hour watch image placed on the ceiling of the marquee.

Admiral is the official watch of the 2008 Melbourne Cup Carnival.