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Longines DolceVita Diamond Collections
2001: designed in salute to feminine elegance, Longines introduced the Longines
DolceVita Diamond Collections. At a gala evening in Milan for the launch of
the collection, Longines awarded its first Longines Prize for Elegance outside
the world of sports to Alessandra Ferri, Lamberto Sposini and Sergio Loro Piana.
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30 Millionth Longines Watch
On February 19th, 2001, Longines celebrated the 30
Millionth Longines Watch with a commemorative
collection of 990 pieces featuring an L.990 caliber
mouvement. Later that year, this collection won
Swiss watchmaking’s most important prize:
La Montre de l’année (The Watch
of the Year award), voted by the readers of the
Swiss magazines L’Hebdo and Schweizer Illustrierte.
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170 Years of Elegance
in Watchmaking
Never modified, in uninterrupted use and constantly
updated, the world’s oldest registered
brand name in watchmaking – Longines, with
its winged hourglass logo – began the year
2002 in style, with the launch of Les Elégantes,
a commemorative collection of three vintage jewelry
watches, unveiled at a reception celebrating
170 years of elegance at the Pavillon Ledoyen,
located on Paris’ celebrated Champs Élysées.
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125
years of Longines Timekeeping
Longines’ involvement with timekeeping began in 1878 with a
simple pocket-watch-sized chronograph designed for sports clubs. In later
years,
Longines and other Swatch Group companies performed official timekeeping
and other duties at 28 Olympic Games, about 180 World Championships,
9 Asian Games, 11 Commonwealth Games, 11 Mediterranean Games, 13 Pan-American
Games, 17 University Games and at countless top-tier sports meets.
In 2003, Longines celebrated 125 years of exceptional timekeeping performance
and introduced its “Honor and Glory” set, a 125-piece limited
edition containing a vintage sports timer and an elegant wrist chronograph.
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