Elegance is an attitude
Today a Swatch Group company, Longines’ timeless elegance rests on a rich, constantly updated design heritage, expressed in a subtle mix of classic spirit and inventive refinement. Its timepieces embody the best of a corporate history marked by many a proprietary technical and styling first, conceived in its own design and manufacturing facilities, where a close eye was kept on the profile of its creations. |
 |
The Art Deco movement and its refinements have for instance often inspired the company, not least in building tonneau-shaped, oval or rectangular movements tailored to watches displaying the essential styles of that fabulous period. The care and sophistication the company always invests in its model lines guarantee the smooth, thoroughbred styling that sets them apart so distinctively, fostering a reputation for elegance that has rewarded Longines with a number of Baden-Baden Golden Rose styling prizes for the excellence of its designs. Ceaseless technical innovation and aesthetic objectives open to the world’s art and fashion trends thus come together in Longines timepieces.
|
|
 |
With world-spanning ambitions from the start, Longines is proud to make its timepieces, and the historical values that come with them, available today in more than 130 countries. Over and above all else, its varied activities worldwide all heed a single overarching principle: the cult of elegance.
|
|
