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Longines and gymnastics: where precision and elegance meet
Retrospective of the Longines Prize for Elegance
Jury of the 39th World Artistic Gymnastics Championships
 
 
 
Longines and gymnastics: where precision meets elegance
More than a century of gymnastics expertise

From its very foundation in 1832, Longines has focused on elegance. For over a century now it has confirmed its enviable reputation for precision, reliability and all-round expertise in tandem with the world of sport, timing performances and ceaselessly improving its technology, always with an eye to elegance. Longines has served as official timekeeper at several Winter and Summer Olympic Games, as well as at numerous international and continental competitions.

Longines has opted to support gymnastics because it combines strength, endurance, technique, precision and elegance – values which are an integral part of the creativity and skill used by the master watchmakers at Longines in the creation of their timepieces. Practised on every continent, gymnastics also reflects the international vocation that the brand has followed since its conception.


Longines’ track record in gymnastics

In 1889 Longines produced the first pocket chronograph, the 19 CH calibre, which measured fifths of a second and had a 30-minute counter.
As official timekeeper for the Federal Gymnastics Meet held in Basel (Switzerland) in 1912, Longines achieved an incredible world first in the history of sport: automatic timing using a starting and finishing tape for the 80 metres sprint. This automatic timing marked a turning point in Longines’ ever closer involvement in the world of sport.

On the strength of this pioneering achievement in sports timing, Longines was selected by the International Gymnastics Federation in 1989 as official timekeeper for all artistic and rhythmic gymnastics competitions (world championships, continental championships, other major championships, Olympic Games, etc.). In collaboration with the International Gymnastics Federation, Longines launched its Prize for Elegance at the 21st World Championships in Individual Rhythmic Gymnastics, held in Berlin (Germany) in 1997.
The following year, the brand presented its ambassador of elegance, Svetlana Khorkina, the only gymnast to have won the individual multiple competition at the world championships three times in succession. In 1999 Longines presented a new ambassador of elegance, the Russian gymnast Alina Kabaeva, at the 15th European Championships in Rhythmic Gymnastics in Budapest (Hungary), where the brand was both sponsor and official timekeeper.
In 2005 Longines announced its partnership with the Russian men’s artistic gymnastics team, which wore the Longines logo alongside the Chinese men’s artistic gymnastics team, which had already been sponsored by the brand the year before. The Swiss watch brand also presented its new ambassadors of elegance in the form of three young and talented gymnasts: Dinara Gimatova (Azerbaijan), Olga Kapranova (Russia) and Aliya Yussupova (Kazakhstan).

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