Longines’ track
record in gymnastics
In 1889 Longines produced the first pocket chronograph, the 19 CH calibre, which measured fifths of a second and had a 30-minute counter.
As official timekeeper for the Federal Gymnastics
Meet held in Basel (Switzerland) in 1912, Longines
achieved an incredible world first in the history
of sport: automatic timing using a starting and
finishing tape for the 80 metres sprint. This automatic
timing marked a turning point in Longines’ ever
closer involvement in the world of sport.
On the strength of this pioneering achievement
in sports timing, Longines was selected by the
International Gymnastics Federation in 1989 as
official timekeeper for all artistic and rhythmic
gymnastics competitions (world championships, continental
championships, other major championships, Olympic
Games, etc.). In collaboration with the International
Gymnastics Federation, Longines launched its Prize
for Elegance at the 21st World Championships in
Individual Rhythmic Gymnastics, held in Berlin
(Germany) in 1997.
The following year, the brand presented its ambassador
of elegance, Svetlana Khorkina, the only gymnast
to have won the individual multiple competition
at the world championships three times in succession.
In 1999 Longines presented a new ambassador of
elegance, the Russian gymnast Alina Kabaeva, at
the 15th European Championships in Rhythmic Gymnastics
in Budapest (Hungary), where the brand was both
sponsor and official timekeeper.
In 2005 Longines announced its partnership with
the Russian men’s artistic gymnastics team,
which wore the Longines logo alongside the Chinese
men’s artistic gymnastics team, which had
already been sponsored by the brand the year before.
The Swiss watch brand also presented its new ambassadors
of elegance in the form of three young and talented
gymnasts: Dinara Gimatova (Azerbaijan), Olga Kapranova
(Russia) and Aliya Yussupova (Kazakhstan).