Launch of Longines Sport Collection & Official Opening of Longines Boutique (Jakarta, Indonesia)

March 13, 2008

A day to remember for Longines Indonesia with many celebrations. Besides the launch of the Sport Collection, it is also the Official opening of the Longines Boutique. The event started with 2 days of intensive media interviews and coverage of Longines Management and Ambassador of Elegance, Ms Denise Keller. Then a record turnout of 70 media journalists were treated to a very usual and refreshing portrayal of Longines with a “Broadway” style musical. It is safe to say most media left the event with a candid and lasting impression of Longines legacy in Sports.