Longines Flagship Opening (Orchard Road, Singapore)

October 16, 2008

After more than one year of planning, negotiation and preparation, Longines finally realized its long-term goal to open a flagship boutique along the most exclusive shopping belt in Singapore – Orchard Road. With its highly sought after street level address, Longines opened its first new flagship concept in South East Asia with a clear objective in mind – To present Longines’ unmistakable pedigree and excellence in 176 years of uninterrupted watch-making tradition.

The brand’s understated elegance is clearly evident from its luxurious marble and glass façade, giving it a timeless classic yet inviting feel to consumers.

Upon entry, consumers are transported into the world of Longines with a bright, warm ambience.
The various collections are thoughtfully merchandised to reflect the unique characteristics of the collections. The Sport Collection is housed in brushed aluminum showcases with solid, dark parquet wood floor to accentuate its hardy and sporty traits. The elegant collections are pampered in exquisite tanganika walnut and nabuka leather that exudes class and refinement.

The flagship concept is a contemporary interpretation of the brands’ traditional values. Curved walls and counters clearly manifests the clever use of space, focus and elegance with its smooth curves and clean presentation of the watches.

The opening of this flagship signifies the new chapter of Longines legacy in Singapore since the brand makes it first presence in 1977.