Grand Opening Ceremony for the first Longines Flagship Store at Russell Street, Causeway Bay (Hong Kong, China)

November 9, 2009

A grand opening ceremony was held to celebrate the first Longines Flagship Store at 18 Russell Street Causeway Bay in Hong Kong and Mr Aaron Kwok, Longines Ambassador of Elegance, Mr Walter von Kanel, President of Longines from Switzerland, Mr Kevin Rollenhagen, Member of the Extended Management Committee of the Swatch Group and Miss Karen Au Yeung, Vice President of Longines Hong Kong came to host the ceremony. The appearance of Aaron captivated the attention of the press.
As the prelude of the ceremony, two models presented the latest Longines PrimaLuna collection, while Aaron posed himself on a classic motor bicycle, showing his Pink Gold Legend Diver. Afterwards, Mr von Kanel, Aaron, Mr Rollenhagen and Karen did the eye dotting ceremony for the lions and ribbon cutting together. To symbolize the big success for the flagship store, Aaron waved a large Longines flag. In return, Mr von Kanel, presented to Aaron a limited edition of Heritage Retrograde with lucky number 18 as a special gift for memory.
The new Longines Flagship Store adopted the new design concept of “Elegant Wave”. The decor instore. via the use of marble and lacquered wood furniture, it illustrated Longines’ innate ability to match elegance and style revealed by the aesthetic purity of the design.