Longines Opens Two Stores in NingBo. Global Ambassador of Elegance Lin Chi-ling tribute of PrimaLuna (Ningbo, China)
December 12, 2009
World-famous renowned watch brand Longines held a grand opening ceremony for two new showrooms in NingBo, a beautiful and prosperous city in Southern China. The two new showrooms: NingBo No.2 Department Store and Chow Tai Fook Horologe-Tian Yi Square Store are located in the ‘Bund’ of NingBo, with business and cultural center of NingBo. The showroom features the design concept of fashion, innovation and elegance - valuable mahogany furniture, gentlest tonality and lighting. With their extraordinarily popular locations and exquisitely elegant decor, the showrooms provide excellent products and service for discerning customers in NingBo.
Longines, always the leader in aesthetics and fashion, decorated NingBo No.2 Department Store opening by using a beautiful, curved outdoor stage, build as a magnificent and exotic Arabian palace. Longines launch its newest PrimaLuna collection to high-fashion VIP guests, media and many hundreds of consumers who gathered to watch the celebration. This exquisite, elegant and captivating new women's timepiece is inspired both by the beautiful Arabic legend 1001 Nights and the bright, exquisite moon. Designed with magical enchantment and feminine tenderness, it is dedicated to every woman who pursues modernity and mature elegance.The appearance of Lin Chi-ling at the launch event aroused huge excitement from the crowd, and this rose to a climax as she unveiled the new store by pulling down the curtains in front as showers of petals cascaded down.
That evening, Longines hosted a VIP cocktail party to incarnate the legend PrimaLuna, an exclusive preview of ‘The Treasure Hunter’, the new movie of Lin Chi-Ling, with exclusive sponsor by Longines, present as well. Chi-Ling are also the librettist and singer of the theme song in ‘The Treasure Hunter’. With her grazioso MV, Lin Chi-Ling made a star appearance at the event as an elegant goddess, incarnating the perfect elegance and extraordinary charm of PrimaLuna.
