Melbourne Cup Carnival (Melbourne, Australia)

October 31 - November 7, 2009

For its 9th year in a row, Longines is sponsoring the renowned Melbourne Cup Carnival as Official Watch. The Melbourne Cup Carnival is the premier horse racing event in the Southern Hemisphere and draws crowds from all around Australia along with thousands of followers around the world during four main racedays.
Longines perpetuated its long-standing association with Derby Day on the 31st of October: 107,000 racegoers witnessed the running of the "Longines Wakeful Stakes" race which displayed Longines branding on on the racetrack whilst being relayed on television in Australia, New Zealand and in other parts of the world. Claude Jaunin, Longines Regional Manager for Asia Pacific, presented the trophy and Longines watches to the winning Owner, Trainer and Jockey. The Longines Wakeful Stakes Race was strongly relayed by the media as it was won by Bart Cummings, Australia's famous trainer and already winner of 13 Wakeful Stakes races.
Longines entertained a selection of Australian retailers in the Terrace Restaurant, which provided a panoramic view of the racetrack and a premium experience for our guests.
Longines is also sponsoring Fashions on the Fields during the Carnival week and will award watches to all winners of this national competition rewarding the best style in racing outfits.
The Longines PrimaLuna is this year's Official Watch of the Carnival and is promoted on multiple banners, in watch cabinets and on TV screens located around the racecourse premises and on shopfronts around the key Australian cities. The new collection got noticed by many guests of the Carnival and has received an excellent feedback from the retailers.