Official Launch of the Longines Master Collection Retrograde with Ambassador Aaron Kwok Officiating (Hong Kong, China)

May 26, 2009

To pay tribute to very special Longines Master Collection Retrograde which glorify the over 175 years of horological traditions of Longines, a launch event was held at Island Shangri-La hotel on the 26th of May, 09. The event attracts more than 110 press friends and around 30 retailers to celebrate this special moment with the brand.

In order to simulate the unique and complicated functions of the watch, the harmonious movement of the 4 retrograde hands and the elegance of the Longines Master Collection Retrograde, four dancers were put on stage to perform a fusion f gymnastics and ballet, playing with ribbons and balls, a series of deft gymnastic moves, demonstrating the Longines values of performance and elegance. Thereafter, Longines ambassador Aaron Kwok made his appearance in front of a giant model of the Longines Master Collection Retrograde wristwatch to officiate the launch ceremony. Together with the Vice President - Sales and Marketing of Longines Hong Kong, Miss Karen Au Yeung, they activated the retrograde functions of the giant retrograde watch by pressing on the pushers. Aaron Kwok then wowed the audience with his enthralling dance moves that fully encapsulated the retrograde functions of the watch, leaving a strong impression of them on all.

The event ended with a lucky draw which pushed the atmosphere of the event to a climax. Aaron Kwok and Karen presented a Retrograde watch to the lucky draw winner who has correctly answered two questions regarding the newly launched watch.