Grand Opening of the Longines Flagship Store in Taiwan (Kaohsiung City, Taiwan)

Grand Opening of the Longines Flagship Store in Taiwan (Kaohsiung City, Taiwan)

March 23, 2010

The Swiss watchmaker Longines has celebrated the opening of its new Flagship Store in the Dream Mall of Kaoshiung City, Taiwan. The ribbon cutting event was a big success, as both fans and media enjoyed seeing the state of the art interior design of the boutique with three different areas, one for each of the brand’s main collections: Elegance, Watchmaking Tradition and Sport.

Longines’ Ambassador of Elegance, Taiwanese model and actor Chi Ling Lin presented the brand’s latest watch line for ladies: Longines PrimaLuna, a graceful and magical model that will seduce women who appreciate contemporary, sophisticated elegance.

Longines Dream Mall Flagship Store in Dream Mall Kaohsiung The new Longines Flagship Store features a chic, bright, modern and elegant design. It allows customers to fully appreciate Longines’ variety of watch collections. Like every other Longines Boutique worldwide, the flagship store is separated into 3 different areas for an enjoyable shopping experience. This section represents the sports collection. The sleek interior design emphasizes Longines’ approach to combine performance and elegance. The grand opening event of the Longines Flagship Store was a great success. There was a large turn-out of both media and fans. Longines Ambassador of Elegance, Chi Ling Lin had a witty chat with Erica Chang, Vice President of Longines Taiwan. Ribbon cutting ceremony for the Longines boutique’s grand opening. (From left to right) Vice-President of Hengdeli - Mr. Song The top management from Dream Mall - Mr. Paul Chang Vice president of Longines Taiwan - Ms. Erica Chang Longines Ambassador of Elegance - Ms. Chi Ling Lin Regional sales manager Asia Pacific - Mr. Claude Jaunin Country manager of Swatch Group Taiwan - Mr. Phil Huang During the “Dragon and Lion Dance”, the symbols of wealth and good fortune were presented: Radish, pineapple and golden sycee. Longines Ambassador of Elegance, Chi Ling Lin, giving interviews to television and print media. Longines Ambassador Chi-Ling Lin and Erica Chang, Vice President of Longines Taiwan, during an interview with the press.