Kentucky Derby-Churchill Downs (Louisville, United States of America)

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Longines, the Swiss watchmaker, was the Official Timekeeper and Watch of the 138th annual Kentucky Derby at Churchill Downs (USA). As the Official Timekeeper of the Derby, Longines had a strong presence at Churchill Downs and other Derby affiliated events. Chronograph watches from the new Longines Saint-Imier Collection, named after the company’s birthplace, were ceremoniously awarded to “I’ll Have Another”’s winning owner J. Paul Reddam, trainer Doug O'Neill, and jockey Mario Gutierrez by Jennifer Judkins, U.S. Brand President for Longines, and Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines, to commemorate the “timely” victory of 2:01:83 by the triumphant thoroughbred. Longines was represented by brand ambassadors and tennis legends Andre Agassi and Stefanie Graf throughout the course of the event.

Commemorating its 180th anniversary, Longines, and the 138-year-old Kentucky Derby joined forces to celebrate their iconic history and rich tradition through. Longines was represented by longtime brand ambassadors and tennis legends Andre Agassi and Stefanie Graf throughout the course of the multi-day event. Clocks and timepieces were placed throughout the Churchill Downs facility both on the racetrack and surrounding areas, including the new digital chronometer placed next to the finish line that displayed the race timing. As a way to count down the seconds to the "The Most Exciting Two Minutes in Sports," a digital “Longines Kentucky Derby Countdown Clock” was also displayed on Churchill Downs’ official event website along with one greeting the crowds at the Churchill Downs Store in Louisville International Airport.

“Equestrian sports are Longines’ passion, so we are delighted to be, for the second year, the Official Timekeeper of America’s greatest and most traditional horse race,” said Longines President Walter Von Känel. “This partnership truly represents a perfect match with the brand’s image and philosophy stated in its slogan: Elegance is an attitude.”

In keeping with their elegant attitude Longines asked local fashionistas to walk the pink carpet as the brand presented the Longines Kentucky Oaks Fashion Contest during Kentucky Oaks Day on Friday 4th May. Women in attendance at Churchill Downs entered the contest for the chance to win a newly launched Longines Saint-Imier Collection watch in stainless steel and rose gold with diamonds, along with an all-expense-paid VIP trip to New York City for Fall Fashion Week. Valerie Sexton took home the grand prize with her winning ensemble.

Judging the festivities on the watch-inspired runway was a group of stylish celebrities including tennis legend Stefanie Graf, celebrity fashion stylist Jeannie Mai and TV personality Catt Sadler. The judges chose the winner based on which contestant best incorporated the Kentucky Derby’s elegant style into their fashion-forward attire. With Kentucky Oaks Day being rooted in philanthropy, Churchill Downs donated $1 to the breast cancer charity Stand Up To Cancer for every person in attendance. To further celebrate the cause, women were encouraged to proudly incorporate the color pink into their Kentucky Oaks ensembles.


© 2014 Longines Watch Co. Francillon Ltd., All rights reserved

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