Longines Alpha House Flagship store Grand Opening event (Hong-Kong, Hong Kong)

LONGINES Celebrates Grand Opening of Alpha House Flagship with Aaron Kwok and Hannah Quinlivan epitomizing its Tradition of Elegance.

(25th September 2012, Hong Kong) LONGINES, renowned Swiss watchmaker devoted to elegance and tradition for over 180 years, opened another flagship store in Alpha House, Tsim Sha Tsui. The brand’s latest flagship features the signature “Elegant Wave” concept that manifests its traditional values of elegance, spirit and tradition through the elegant décor. The minimalist aesthetics further highlights the blend of elegance and modernity, illustrating the “elegance is an attitude” spirit of LONGINES.

The watchmaker’s rapid development has brought the total number of flagships and boutiques in Hong Kong and Macau to six and three respectively. Celebrating the opening of the second flagship store in this year, Aaron Kwok, LONGINES Ambassador of Elegance, was invited to cut the ribbon with Mr. Peter Szabo, Service Center Manager of The Swatch Group (HK) Limited, and Ms. Karen Au Yeung, Vice-President of LONGINES Hong Kong. At the jubilant event, up-and coming Taiwanese model Hannah Quinlivan demonstrated the charm of the LONGINES 180th Anniversary Limited Collection (available in 180 pieces worldwide). Celebrating LONGINES’ 180th birthday on 27th September, Aaron presented a three-dimensional cake to the watchmaker and drank a toast with Mr. Peter Szabo and Ms. Karen Au Yeung, wishing the new flagship and LONGINES ever success. LONGINES also presented a rose-gold moon phase chronograph (value $186,000) from the LONGINES Master Collection to Aaron as a token of thanks.

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