Longines Celebrates Grand Opening of Lee Garden Road Flagship - Charmaine Sheh as guest of honor (Lee Garden Road, Hong Kong)

Longines, renowned Swiss watchmaker devoted to elegance and tradition for over 180 years, opened another flagship store at Lee Garden Road, Causeway Bay. This is being the sixth Longines flagship store in Hong Kong and Macau, the store design concept features its signature “Elegant Wave” concept that manifests the Longines’ traditional values and philosophy through the elegant décor. The minimalist aesthetics further highlight the blend of elegance and modernity, illustrating the “elegance is an attitude” spirit of Longines.

Celebrating this remarkable milestone, Charmaine Sheh, celebrated actress, was invited to officiate the ribbon cutting ceremony with Mr. Kevin Rollenhagen, Managing Director of The Swatch Group Hong Kong and Ms. Karen Au Yeung, Vice-President of Longines Hong Kong. At the grand opening, models Song Doo Hwan, Hoon Lee and Zenki demonstrated the charm of the Longines Saint-Imier Collection inspired by the brand’s origin. Following the catwalk show, Charmaine made an elegant entrance and said she was happy to be invited to unveil the new flagship as she has appreciated Longines as an elegant and timeless brand, and was honoured to join the ceremony at the 180th anniversary of the brand. Following the lion dance that further heightened the joyous mood, Charmaine, Mr. Kevin Rollenhagen and Ms. Karen Au Yeung pressed the giant Saint-Imier column-wheel to mark the official opening of the new store and wish its ever success. Longines also presented a stainless steel pink gold with diamond Saint-Imier watch to Charmaine as a token of thanks.

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