Longines Prize for Elegance (Paris, France)
As the official partner of Roland-Garros, Longines is involved in various charitable events within the framework of the French Open Tennis Tournament. The famous Swiss watch watchmaker organised the Longines Future Tennis Aces Roland-Garros 2012 tournament. On Saturday morning the final was held, followed by a highly emotional exhibition match that brought together three generations of players. On Saturday evening, Longines held a charity dinner at the Grand Foyer du Théâtre National de Chaillot, during which the company presented the Longines Prize for Elegance to the foundation “Children for Tomorrow”.
Elegance – one of Longines’ key values – was at the centre of this charity evening set against the magnificent backdrop of the Grand Foyer du Théâtre National de Chaillot in Paris. The event was attended by a range of celebrities, sportsmen and women, special guests and representatives of the world press, who all looked on as the Longines Prize for Elegance was presented. Tennis legends and champions Mats Wilander, Alex Corretja, Thomas Enquist, Francesca Schiavone and of course Stefanie Graf attended the event.
The Longines Prize for Elegance is intended to reward a person or association whose work to help the most disadvantaged deserves recognition. This year the prize was given to the “Children for Tomorrow” foundation, a charity organisation aimed at instigating and funding projects to help children and their families who have suffered through war, persecution, exile or violence. Florence Ollivier-Lamarque, General Director of the Swatch Group France, and Walter von Känel, President of Longines, presented a cheque for US$ 100,000 to Stefanie Graf, Founder and Chairwoman of “Children for Tomorrow” and Steve Miller, Member of the Board of Trustees.