LONGINES celebrates Grand Opening of New Flagship with Aaron Kwok in Bustling Mongkok (Hong Kong, Hong Kong)

LONGINES, renowned Swiss watchmaker devoted to elegance and tradition for over 180 years, has been actively expanding its retail business and further extended its footprint to Mongkok in September with a new flagship on Sai Yeung Choi Street South. Sitting on a prime location, the new Longines flagship store inherits the “Elegant Wave” concept by combining LONGINES’ elegance and modernity in the refined décor.

Celebrating the grand opening, Mr. Claude Jaunin, LONGINES Regional Sales Manager, Ms. Karen Au Yeung, Vice President of Longines Hong Kong, and Aaron Kwok, LONGINES Ambassador of Elegance, were invited to share the joy. Sharing his tips on selecting watches, Aaron said, “Apart from telling time, I think watches are accessories that show our individuality and taste. The Avigation watches newly launched by LONGINES are my favourites. The oversized crown ensures that aviators can easily adjust the time with their gloves on, highlighting both the exceptional performance and aesthetics.”

In appreciation of Aaron’s support and celebrating his birthday, Ms. Karen Au Yeung, Vice President of Longines Hong Kong, surprised him with The Longines Avigation Watch type A-7 and The Longines Avigation Oversize Crown. Another surprise came from special guests Kelly Fu and Elva Ni who handed Aaron the “Favourite Asia Pacific Ambassador by Public Vote” awards presented by a leading watch magazine for the second year.

The new 169 m2 flagship on Sai Yeung Choi Street South exudes LONGINES’ signature simplicity and elegance through the white walls and streamlined piano lacquer cabinets. The floor-to-ceiling posters of LONGINES’ ambassadors create a striking effect. The façade and floor are clad in Italian marbles, manifesting the watchmaker’s sophistication.

Striving to offer the best to its customers, LONGINES completes the most distinguished shopping experience with professional and comprehensive services, as well as an elegant and comfortable environment where customers can admire the brand’s masterpieces.

© 2014 Longines Watch Co. Francillon Ltd., All rights reserved

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