Fala Chen and Grace Chan Celebrate The Grand Opening of Longines Times Square Flagship Store (Hong Kong, Hong Kong)

Longines, renowned Swiss watchmaker devoted to elegance and tradition for over 180 years, established its presence in Times Square in 2009. This August, the Times Square new flagship store delights customers with a more spacious and comfortable environment. The new store image perpetuates the signature “Elegant Wave” concept and perfectly illustrates the brand’s motto “Elegance is an attitude” by combining Longines’ elegance and modernity in the simple décor.

Celebrating this important milestone, Fala Chen, celebrated TV actress, and Grace Chan, newly crowned Miss Hong Kong 2013, were invited to officiate the ribbon cutting ceremony for the new boutique. Dressed elegantly, they shared some tips on choosing exceptional timepieces and their views on elegance. Fala said, “Elegance is being true, kind and beautiful from heart. Confident ladies show their elegance in every move.” Grace noted, “I believe elegance is a unique quality that naturally comes from within.” Celebrating the opening of the Flagship Store, Fala designed a lantern to congratulate Longines. Mr. Kan Lam, Chief Executive Officer of Tic Tac Time and Ms. Karen Au Yeung, Vice-President of Longines Hong Kong presented Fala with one of the latest Longines model as a token of appreciation: The Longines Avigation Oversize Crown. Then the guests took part in a toasting ceremony wishing the Longines Times Square flagship great success.

Longines Times Square Flagship Store, that occupies an area of 110m2, exudes brand’s signature simplicity and elegance through the white walls and streamlined mahogany furniture. The floor-to-ceiling posters of Longines Ambassadors of Elegance create a striking effect while the soft lighting and spacious layout accentuate the cozy and warm atmosphere. The façade and floor are clad in Italian marbles, manifesting the watchmaker’s sophistication and luxury.

Striving to offer the best to its customers, Longines completes the most distinguished shopping experience with professional and comprehensive services, as well as an elegant and comfortable environment where customers can admire the brand’s masterpieces.

LONGINES Times Square Flagship

Address: Shop 831, 8/F, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong
Tel: (852) 2506 3500

© 2014 Longines Watch Co. Francillon Ltd., All rights reserved

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