Longines Hong Kong Masters press conference (Hong Kong, Hong Kong)

Hong Kong / Saint-Imier (Switzerland), 16th January 2013 – The famous Swiss watchmaker Longines, title partner of the Longines Hong Kong Masters is looking forward to this great event that is set to take place for the first time from 28th February 2013 to 2nd March in Hong Kong. Today, during a press conference, both Longines and EEM Asia, organiser and creator of the event reaffirmed their fruitful association, in presence of Longines Ambassador of Elegance Aaron Kwok and Hong Kong top rider Kenneth Cheng.

Longines is pleased to be title partner of Asia’s first and only CSI 5* indoor show jumping event, the Longines Hong Kong Masters. Co-organised by the Hong Kong Equestrian Federation, the event has received the prestigious M Mark by Hong Kong’s Major Sport Event Committee. Set to take place from 28th February to 2nd March, this top event will bring together the top 30 international riders to compete at Asia World-Expo in Hong Kong. The competition will take place over three days with a total of 6 classes and a total prize money of 1 million USD. The organizer expect up to 25’000 visitors, among which 2000 international VIP’s.

Mr. Mathieu Gheysen, Vice President of EEM Asia, organiser and creator of the event stated that “Longines Hong Kong Masters is more than just a sports competition; it is Asia’s first sports-meet-social event that combines the exhilarating sporting action, glamorous entertainment and luxury lifestyle brands. We are thankful to be partnering with Longines to bring such a spectacular event to Hong Kong. I am confident that Longines Hong Kong Masters will soon become the meeting points for Asia and Europe’s VIPs looking for an exciting and glamorous world class event”.

Mr. Walter Von Känel, President of Longines, added, “Longines’ passion for equestrian sport dates back to 1878, when we produced a chronograph engraved with a jockey and his mount. We are thrilled to be the title sponsor and official timekeeper of the Longines Hong Kong Masters. Longines share a long standing passion with horses and the values of elegance, strength, tradition, technique and speed that equestrian sports represent”.

Longines Ambassador of Elegance Aaron Kwok said: “It is exciting to expand my knowledge about horses from racing to show jumping. I find fascinating the high level of technique and perfect understanding and trust show jumping requires between the rider and the horse. I am very happy to be able to help develop this elegant sports and diversifying Hong Kong’s horse culture.”

Hong Kong is the first leg of the Master Grand Slam Indoor in 2013, to be followed by New York (3-6 October, 2013) and Paris (6-8 December, 2013).

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