Grand Opening of the Largest Flagship Store at Star House (Hong Kong, Hong Kong)

Longines Ambassador of Elegance Aaron Kwok Celebrates Grand Opening of the Largest Flagship Store at Star House

Longines, enjoys an international presence in 130 cities around the world. It further erected another milestone in its splendid history with the opening of the 12th flagship store in Hong Kong and Macau and the largest flagship store ever in Star House, on the bustling Salisbury Road, Tsim Sha Tsui.

Celebrating the grand opening of the Star House flagship store, Aaron Kwok, Longines Ambassador of Elegance, and Christine Kuo were invited to add glamor to the occasion. Moreover, Longines presented 15 precious vintage watches from the Longines Museum in Switzerland, offering guests a glimpse of Longines’ traditional craftsmanship and splendid development for over 180 years. Impressing guests with her legendary charm, Christine introduced a famous model from 1913, one of the first wrist chronographs of Longines, fitted with the 13.33Z movement. Aaron also presented a re-edition of this model: the Longines Column-Wheel Single Push-Piece Chronograph. The two watches, although from different centuries, perfectly combine classic elegance and modernity, reflecting Longines commitment to watchmaking tradition and elegant aesthetics. Mr. Walter von Känel, President of Longines, Ms. Karen Au Yeung, Vice-President of Longines Hong Kong, and Aaron then cut the ribbon and drank a toast to Longines, wishing the Star House flagship store ever success.

The two-storey boutique has been developed on a total surface 314 m2 which is the largest Longines flagship store worldwide. While the signature “Elegant Wave” concept manifests the company’s commitment to watchmaking tradition and delicate design, the simple décor also combines elegance and modernity. The ground floor is conceived as an exhibition space, embracing and accompanying the customer to a complete brand experience, Filled with distinctive ambiance, including a "VIP lounge area" offers ample space at the second floor sheltered from the vivacity of Tsim Sha Tsui. The Italian off-white high tech marble, curved surfaces, sophisticated lighting and glossy mahogany furnishings are blended to exude Longines’ signature simplicity and elegance. The floor-to-ceiling posters of Longines’ ambassadors create a striking effect. The impressive store façade and floor are clad in Italian off-white high tech marble, manifesting the watchmaker’s sophistication and luxury, and illustrating the “Elegance is an attitude” spirit of the brand.

Always putting customers first, Longines offers a comprehensive range of professional services, allowing the customers to admire its masterpieces in a convenient, elegantly cozy and luxurious environment.

Longines Historical Timepieces Exhibition

  • Date: 13 to 21 March
  • Address: Longines Star House Boutique

Shop G01A, Star House, 3 Salisbury Road, Tsim Sha Tsui

Longines Flagship store

  • Address: Shop G01A, Star House, 3 Salisbury Road, Tsim Sha Tsui
  • Tel: (852) 2295 3700

© 2014 Longines Watch Co. Francillon Ltd., All rights reserved

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