Longines and the International Archery Federation have signed an agreement to make the brand the new official partner of the Archery World Cup and World Championships. This discipline encompasses values that are much cherished by the brand, namely precision, tradition and elegance.
The watchmaker is the official partner of the Archery World Cup and World Championships. These events are organised in original locations: for instance, the 2007 finals were held in Dubai, where the targets were set up in the water, with the buildings as a back drop. With its long-standing commitment to traditional and precise sports, Longines continues to engage in age-old arts and disciplines. The bow, arrow and target are the symbols of this sport, which requires mastery, concentration, precision, balance and rigour.
