Longines is the official partner of short track speed skating, which has been the official sport of the International Skating Union (ISU) for over 40 years. It is just one of the many traditional sports with which Longines is associated. Especially popular in Canada and Asia, short track speed skating is both an individual and team sport. In addition to combining strategy and precision, it demands that its sportsmen and women observe a “code of elegance” in the practise of their sport and sportsmanship.
The watchmaking brand is the official timekeeper for the entire World Cup circuit, the individual and team World Championships and the European Championships.
This is a highly competitive and dynamic sport in which strategy and precision are essential. Elegance is a core value of this discipline. Very strict rules lead to instant disqualification for inelegant or unsportsmanlike behaviour, both of which are considered to be unacceptable by coaches and skaters alike.
