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  • 06/22/2018

    Horse Racing

    Official launch of the Longines Tracking System at Royal Ascot

    Ascot (UK) / Saint-Imier (Switzerland), 21 June 2018 – Longines and Ascot Racecourse are proud to announce the official launch of the Swiss watch brand’s innovative Longines Tracking System, which was successfully inaugurated during the prestigious Royal Meeting, on Wednesday 20th of June. Ascot Racecourse thus becomes the first racecourse to be equipped with the system. This game-changing timing and tracking system – a world premiere in the horse racing industry – provides instant data on the exact position of horses during a race, race rankings, the distance between horses as well as their acceleration and deceleration. In addition, it measures the horses’ covered and remaining distance in the race. Entirely based on satellite data, the Longines Tracking System boasts extreme accuracy, without any permanent installation on the racecourse, as required by the currently existing tracking systems. Developed in collaboration with Swiss Timing, the system represents a technological break-through in the horseracing industry, as it enables the most prestigious racecourses across the globe – including those located in protected historical or natural sites - to have access to such advanced technologies. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: “For Longines, investing in technological advancements is the latest step in its long-term relationship with horseracing. The Longines Tracking System delivers a number of benefits to the sport and is a game-changer for the racing industry. We believe that live performance data enhances viewing experience and depth of understanding of the sport.”%break%Juliet Slot, Chief Commercial Officer, Ascot Racecourse commented: “We are delighted to have installed the new Longines Tracking System, adding valuable information to our racegoers and racing shareholders even now in the early days of its implementation. Longines as our Official Partner and Timekeeper has been committed to showcasing their system at Ascot and we are delighted with the results.” Longines’ passion for equestrian sports dates back more than 140 years. In 1878 already, it produced a chronograph engraved with a jockey and his mount.  Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the second. Longines’ involvement in equestrian sports includes show-jumping, flat racing, endurance, dressage, driving and eventing competitions. Longines chose to support equestrian sports as a perfect illustration of tradition, performance and elegance, which are the key values of the brand.  

  • 06/21/2018

    Horse Racing

    An elegant race day at Royal Ascot with Longines Ambassador of Elegance Eddie Peng

    Characterized by a typical English sartorial elegance, Royal Ascot is considered worldwide to be one of the most prestigious sporting events in the calendar. After celebrating its ten-year partnership with Ascot in 2016, Longines proudly announced last week the renewal of its long-lasting association with the Berkshire racecourse. Under this agreement, the brand becomes an Official Partner of Ascot and continues its designation as Official Timekeeper and Watch. At Royal Ascot, the brand is also given an elevated profile, which includes stalls branding, on Wednesdays. This day was thus chosen by Longines to invite its Ambassador of Elegance, acclaimed Asian actor Eddie Peng, to experience the Royal Meeting’s unique atmosphere. Following the remarkable victory of Kew Gardens in the Queens’ Vase, Eddie Peng, together with Longines Vice President and Head of International Marketing Juan-Carlos Capelli, presented Longines timepieces to the winning owners, lad, trainer Aidan O’Brien, jockey Ryan Moore. Later on that day, the Prince of Wales and the Duchess of Cornwall rewarded the winning connections of Poet’s Word with the brand’s timepieces as well.   In line with the refinement of the Royal Meeting, Longines is highlighting the Record collection as the Official Watch of the event. The automatic models in this line combine classic elegance and excellence, aspiring to become the spearheads of the brand. And there is no shortage of arguments for these exceptional timepieces, whose movement includes a single-crystal silicon balance spring with unique properties. In addition, they are certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.

  • 06/19/2018

    Horse Racing

    Royal Ascot 2018

    As the Official Partner and Timekeeper of Royal Ascot, the Swiss watch brand Longines was proud to reward Calyx’s winning owner, trainer, lad and jockey – Frankie Dettori, winner of the 2015 Longines World’s Best Jockey – with elegant Longines timepieces, following their victory in the Coventry Stakes. Later in the day, Her Royal Highness Princess Anne also presented the King’s Stand Stakes winners with watches from the brand.   Characterized by the most traditional English sartorial elegance, Royal Ascot was the equestrian rendezvous chosen by the brand to invite the American rider Ariana Rockefeller and UK couple Ali Gordon and Lydia Millen to take part in a photo shoot featuring the Official Watch of the event, a ladies’ model and a gent’s model from the Record collection. Combining classic elegance with excellence, all timepieces in this line integrate a silicon balance spring with unique properties, and are certified as “chronometers” by the Swiss Official Chronometer Testing Institute (COSC).   Longines recently announced the renewal of its long-lasting partnership with Ascot, which sees the brand become an Official Partner of the racecourse and continue its designation as the Official Timekeeper. At Royal Ascot, the brand is also given an elevated profile, which includes stalls branding, on Wednesdays.

  • 06/17/2018

    Horse Racing

    Prix de Diane Longines 2018

    The 169th edition of the Prix de Diane Longines saw the incredible victory of Laurens ridden by American jockey Patrick McDonald at the world’s most important race for fillies. The eagerly anticipated racing event took place at the sumptuous Chantilly racecourse on Sunday 17 June 2018 in front of thousands of spectators who flocked to watch the day’s eight thoroughbred races. As the Title Partner, Official Timekeeper and Watch of the event, Longines celebrated Laurens’ remarkable performance by awarding its owner, trainer and jockey with elegant timepieces. They were presented by Zhao Liying, Longines Ambassador of Elegance, who joined the Longines family in 2017 to mark the brand’s 185th anniversary. Renowned for her remarkable acting talent and widely recognised as a true style icon, Zhao Liying has over 60 million fans on Chinese platform Weibo. At the emotional sporting event, Zineb El Briouil put in a winning performance on Beaupreau in the Prix Longines Future Racing Stars, which is open to young jockeys from riding schools across the world, allowing the winner to be granted a school bursary. Meanwhile amateur jockey Alice Bertiaux and her horse Ducale di Maremma took first place in brilliant style in the Prix de La Reine Marie-Amélie Longines, a race between female riders from FEGENTRI (International Federation of Gentlemen and Lady Riders). The watch brand has always been committed to showcasing the passion of up-and-coming talent and amateurs for their favourite sport, and it was therefore delighted to award the champions of the races with an elegant Longines watch. At the day of races, imbued with its own unique brand of elegance, the event’s Official Watch was also revealed to spectators: a model from the Record collection. The line combines classic elegance and excellence with the aim of becoming one of the brand’s flagship ranges. Given their high accuracy, all the models in the Record collection have been certified as chronometers by the COSC (Official Swiss Chronometer Testing Institute). A timepiece belonging to the Record collection was presented by Zhao Liying to the most elegant female racegoer, Joana Contremoulin, the winner of the “Mademoiselle Diane by Longines” award. In addition, Longines is delighted to be the main patron of the “Painting the Races” exhibition held at the Domain of Chantilly from 16 June to 14 October 2018. The brand is proud to be associated with the exhibition, which will allow the public to discover exceptional works featuring racehorses dating from the late 18th century to the late 19th century. The equestrian world has been of central importance to Longines for over 140 years.

  • 06/14/2018

    Horse Racing

    Longines and Ascot Racecourse Sign Official Partnership Agreement

    This will include use of the Longines logo on the Grandstand and permanent on-course and off-course branding, throughout the year.  The branded chronometer close to the winning post and elegant clock in the Parade Ring will remain in situ. Each Official Partner has a day at Royal Ascot where their brand is given an elevated profile, which includes stalls branding. The day on which this will operate for Longines will be Wednesday. Longines will continue as ‘The Official Watch of Royal Ascot’, supplying timepieces to winning connections of any horse breaking a track record over the Flat racing season, as well as enjoying several individual race sponsorships, including the Group 3 Longines Sagaro Stakes in May, won by HM The Queen’s Estimate in 2013 on route to her victory in the Gold Cup at the Royal Meeting.  In line with its historical passion for horses and long term expertise in timekeeping, Longines is also proud to announce that it has developed an ultra-precise and world class timing and positioning system, which is currently in testing at Ascot with a view to launching shortly. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, commented: "Ascot is known worldwide as one of the most prestigious and stylish sporting events on the calendar, with over 300 years of rich history behind it. This enhanced partnership, which sees our brand become an Official Partner of the racecourse, is therefore a perfect vehicle for the promotion of the Longines values - namely tradition, elegance and performance - values which both organisations share.” Juliet Slot, Chief Commercial Officer at Ascot, added: "Having worked with Longines for several years, it gives me great pleasure that our relationship continues to grow and develop. We are proud to be able to showcase the Longines brand, which reflects our values.”

  • 06/10/2018

    Horse Racing

    Russian Federation President’s Cup

    For the third year in a row, Longines was proud to be the Title Partner, Official Timekeeper and Official Watch of the Russian Federation President’s Cup, which was held on Sunday June 10th at the Central Moscow Hippodrome. Longines President Walter von Känel attended the event and witnessed the victory of Stanislav Kruglykhin on Conard. He was rewarded with an elegant Longines timepiece from the hands of Longines President, as a reward for his great performance. This equestrian rendezvous is the most important and prestigious competition in Russia for thoroughbreds. For this reason, the Russian President Vladimir Poutine attends this event every year, as well as equestrian professionals, lovers and the Muscovite population. This thrilling race was the occasion chosen by the brand to highlight the Official Watch of the event, its new Conquest V.H.P. Very High Precision model. This timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this watch houses an ultra-precise movement (+-5 seconds/year), as well as a perpetual calendar. Longines has been partnering with equestrian sports for more than a century. Today, the involvement of the winged hourglass brand in equestrian sports includes flat racing, show jumping, eventing, endurance, driving and dressage. In these disciplines, our brand is associated with international institutions and events, lends its name to world’s rankings, as well as awards titles and distinctions to outstanding athletes and personalities of the equestrian world. Finally, the close relations that Longines has with this world also relate to the common values of elegance, tradition and performance.

  • 06/09/2018

    Horse Racing

    Belmont stakes & Longines Just A Game

    In 1919, Sir Barton won the Kentucky Derby, Preakness Stakes and Belmont Stakes to achieve what’s considered the greatest accomplishment of a thoroughbred racehorse. Today, almost 100 years later, Longines had the honor of timing Justify’s win at the Belmont Stakes, marking a Triple Crown victory that has only happened 12 times before. As the Official Timekeeper and Watch of Belmont Stakes, Longines awarded Justify’s owners, trainer and jockey with a timepiece presented by Juan-Carlos Capelli, Longines Vice President and Head of International Marketing. Elegant Longines timepieces were also presented to the winning A Raving Beauty’s owner, trainer and jockey of the Longines Just a Game Stakes, the other feature race of the day. The brand hosted the annual Longines Prize for Elegance fashion contest at Belmont Park to celebrate the elegant style associated with the racetrack. The ladies in attendance walked the runway for celebrity judges who selected the most stylish woman and awarded her a watch from The Longines Master Collection, featuring a stunning blue dial with diamond indexes. Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. First worn on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. It was already being used by most sport judges in New York in 1886. In addition to being associated with Belmont Stakes, Longines is also the Official Partner and Timekeeper of the Kentucky Derby and the Title Partner of the Longines Kentucky Oaks, taking place each year in early May. Furthermore, in flat racing in the United States, the Swiss watch brand is the Official Timekeeper of the Breeders’ Cup World Championships, taking place this year at Churchill Downs.   Presenting the Official Watches of the Belmont Stakes The winning participant of the Longines Prize for Elegance fashion contest received the Official Watch of the 2018 Longines Belmont Stakes, a ladies model from The Longines Master Collection. The elegant watch made a fittingly sophisticated gift for the prize winner, with its contemporary Longines blue dial, diamond indexes, and polished stainless-steel bracelet. Its self-winding movement and power reserve also ensure this Swiss-made Longines watch’s elegance is matched only by its precision and quality. The Official Watch of the Belmont Stakes is the Conquest V.H.P. “Very High Precision”, which represents a new achievement in the field of quartz, combining great precision, high technicality, and a sporty look, marked by the brand’s unique elegance. This timepiece houses an exclusive movement, renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.