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The power of color in watchmaking

LONGINES has always valued design that speaks with subtlety. In our color watches, we approach hue with the same philosophy—considering balance, proportion, and timeless appeal. 

A colored dial can transform a watch. It shifts the tone, defines the silhouette, and creates emotion. From deep forest green to soft champagne, from ice blue to rich tobacco brown, our palettes are carefully curated to complement each case, index, and strap—never overpowering, always refined. 

What makes a LONGINES color watch 

A color watch by LONGINES is not about novelty—it’s about coherence. Every shade is selected to enhance the watch’s overall design and underline its function. The interplay between brushed finishes, polished bezels, and contrasting tones brings depth and elegance to the composition. 

Whether paired with a leather strap, a tone-on-tone bracelet, or a bold contrast band, each model is designed to feel complete, considered, and wearable in all circumstances. 

Dial textures also play a role—from sunray finishes that catch the light to matte surfaces that emphasize clarity. Together, color and texture elevate the watch into a true object of style. 

From classic tones to expressive statements 

Our color watch collection includes a wide range of options, from subtle neutrals to more daring shades. Some models explore timeless elegance—slate grey, midnight blue, or golden champagne—while others invite individuality through bolder choices, such as burgundy, petrol green, or powder pink. 

This diversity reflects our understanding that color is deeply personal. It allows each wearer to select a timepiece that aligns not only with their wardrobe, but with their rhythm, energy, and expression. 

A color watch for every lifestyle 

While color adds vibrance, LONGINES ensures that every watch remains practical, precise, and durable. Behind each model lies a quartz or automatic movement of Swiss reliability, protected by sapphire crystal and water-resistant cases. 

These watches are made to be worn, not simply admired—from weekdays to weekends, from formal events to personal escapes. 

Discover the LONGINES color watch collection 

LONGINES color watches celebrate individuality through refined design and enduring quality. Explore the collection and find the shade, texture, and silhouette that reflect your view of time—unique, expressive, and beautifully your own.