LONGINES opens its second Italian boutique in the city of Milan

Following its success in Rome, the Swiss watchmaker has officially opened its new Italian Flagship store at Corso Vittorio Emanuele II, 15 in Milan, the world's fashion and design capital. Located will thus have the opportunity to fully immerse themselves in the Longines universe, exploring a wide range of timepieces ranging from classic collections to the latest innovations, all in a space spanning 250 square meters distributed over three levels connected by a prestigious Lombard stone staircase.

The boutique skillfully and with sophistication reflects Longines' international style, with an emphasis on simplicity, elegance and authenticity. The rooms are designed to offer a luxury and hospitality experience with several lounge areas for dedicated appointments, perfectly combining the timeless elegance of Longines with the renowned Milanese design tradition. Iconic elements make the space refined and locally inspired through the use of locally inspired materials and design elements signed by legendary Italian masters.