October 24, 2021
As the Official Partner of the International Ski Federation (FIS), Longines is proud to put its expertise in sports timekeeping to use in the realms of alpine skiing for the trials of the FIS Alpine Ski World Cup and the FIS Alpine World Ski Championships. In addition, the brand was delighted to time the stunning performances of its athletes: American skier Mikaela Shiffrin, as well as the members of the Longines Family, Switzerland’s Marco Odermatt, Loïc Meillard and France’s Clément Noël. Perfect start of the season for two of our athletes. On the first hand, the American prodigy, Mikaela Shiffrin claimed her 70th FIS Alpine Ski World Cup victory, and the first win of the season. On the other hand, Swiss brilliant skier Marco Odermatt won first victory of the season and the third of his career in Giant Slalom. On the occasion of 2021/2022 FIS Alpine Ski World Cup opening in Sölden, Austria, Longines presented the Official Watch of the season, a model from the Longines Spirit collection. Embodying the pioneering spirit that pushes athletes to constantly surpass their own limits in order to change the course of alpine skiing history, the Longines Spirit watch is made of stainless steel. In the 40 mm version, it measures time with three hands, while the 42 mm iteration also features a chronograph or date display. Fitted with a steel bracelet or dark brown, light brown or blue leather strap, it comes in three dial colours: matt black, grained silver and sunray blue. Longines, in keeping with its desire to promote the next generation of athletes, will again lend its support to the Longines Future Hahnenkamm Champions race, to be held in January in Kitzbühel on the eve of the legendary World Cup stage. The race is a team event in two legs for promising young skiers aged under 16 years old. It provides a platform for upcoming skiers to partake in alpine ski sport at a competitive level. Furthermore, the brand will award the Longines Rising Ski Stars prize, which goes to the top female skier under 21 and the top male skier under 23 during the FIS World Cup season. Winners will receive a Longines watch, a trophy and a cheque at the end of the season, which will wrap up in Courchevel-Méribel, France, in March 2022.