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Discover the new Longines DolceVita with coloured straps, contemporary elegance with a pop of colour.


  • April 18, 2017


    Win a trip to the Kentucky Derby and discover the elegance of Longines

    To celebrate its partnership with the Kentucky Derby, Longines announces the Kentucky Derby Photo Contest, which offers the opportunity to win a VIP experience at the Kentucky Derby. The contest asks participants to answer the question “What does elegance mean to you?” through a photo. To participate in the contest, users must: Post a picture on social media (Instagram, Facebook or Twitter) representing elegance. Use the tags #myElegance #Longines. Longines has made available a special page for participants to vote for their favorite photo on The winner of the contest will we awarded a trip including airfare, lodging, and VIP tickets to the Longines Kentucky Oaks and Kentucky Derby on May 5-6, 2017.%break% Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Seen on the American racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. Today Longines continues this rich tradition as the Official Timekeeper and Watch of the Longines Kentucky Oaks and Kentucky Derby. Every year hundreds of racing fans and fashion enthusiasts alike attend the Kentucky Derby to showcase elegant spring outfits and witness the most exciting two minutes in sports. It is this unique combination of elegance and precision that is embodied in every Longines timepiece; making Longines the perfect watch for fans of timeless elegance, horse racing, and of course, the Kentucky Derby.

  • April 07, 2017


    The Longines Master Collection: Launch of new models featuring a blue dial in Sydney

    During an exclusive evening reception held in Sydney on the eve of the Longines Queen Elizabeth Stakes, Longines launched new models featuring a blue dial from The Longines Master Collection, a line blending classic elegance and excellence. These chromatic variations come in several diameters, so that men and women can find the watch best suited to their wrist. The clear underside of the steel case allows one to admire the scintillating movement of the automatic calibres with which these pieces are fitted. These elegant timepieces are complimented by a steel bracelet or blue alligator watch strap, all fitted with a folding safety clasp. %break% About The Longines Master Collection In 2005, Longine launched the line that would become its best-selling product: The Longines Master Collection. Right from the start, this range has enjoyed a level of success that has never waned, making it an emblem of the brand's watchmaking know-how. Over the years, new sizes and sophistications have been added, while the timeless classicism which is the brand's essential characteristic and which has played a major role in its success worldwide has always been maintained.