July 24, 2019
Longines inaugurates its new boutique in VR Chennai with its Ambassador of Elegance Aishwarya Rai Bachchan
On July 24, 2019, Longines celebrated in Chennai (India) the opening of its new boutique at VR Chennai, in the presence of its Ambassador or Elegance Aishwarya Rai Bachchan. Spanning over 350 square feet, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models. Speaking on this occasion, Aishwarya said: “I have been a part of the Longines’ family for two decades now and I have only seen it grow from one milestone to another. Today, I am very happy and proud to inaugurate this new Longines boutique in Chennai, a city close to my heart.” On this occasion, Aishwarya was presented with a timepiece from the new HydroConquest collection. Combining watchmaking excellence and traditional elegance, both hallmarks of the winged hourglass brand, this line features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. These new, refined models derive their inspiration from the fascinating world of aquatic sports.