November 13, 2019
The Swiss watch brand Longines celebrated on Wednesday, 13 November, the opening of its new Boutique in Zhengzhou (China) with the presence of its Ambassador of Elegance, the actor Eddie Peng. Located at Zhengzhou Department Store, the new Boutique spreads across 115 square meters and displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models. Alongside Eddie Peng, numerous guests attended the event, including media, VIPs and local representatives. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and timepieces. The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance. The new Longines Boutique is located at Zhengzhou Department Store Building, No. 49, Erqi Road, Huicheng District, Zhengzhou City.