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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

News

  • March 01, 2018

    Horse Racing

    Longines renews its partnership with Churchill Downs

    Today marks an important milestone in Longines’ involvement in horse racing in the United States, as the Swiss watch brand has announced the renewal of its long-term partnership with Churchill Downs Racetrack, which started in 2011. Longines will continue its role as the Official Partner, Timekeeper and Watch of the Kentucky Derby and the Title Partner, Timekeeper and Watch of the Longines Kentucky Oaks, on May 4-5, 2018. To celebrate the partnership, Churchill Downs Racetrack and Longines unveiled a new logo for the Longines Kentucky Oaks, the premier race for 3-year-old fillies that is run the day before the Kentucky Derby.  “We are especially proud to be associated with Churchill Downs as an Official Partner of Kentucky Derby week,” said Juan-Carlos Capelli, Longines Vice-President and Head of International Marketing. “We wish to thank them for their valued collaboration throughout the past seven years. Being associated with the premier horse races in the U.S. and the world truly reflects our worldwide commitment in horse racing. Incidentally, the very first chronograph we produced, enabling its user to time to the second, was found on American racetracks in the 1880’s already. Both the Longines Kentucky Oaks and Kentucky Derby are legendary races, bringing together the world’s greatest horses, jockeys and fans for a weekend of incredible sport and entertainment. In line with our motto “Elegance is an attitude”, we are also delighted to renew the Longines Kentucky Oaks Fashion Contest, which illustrates the utmost elegance at the racetrack.” ”We are pleased to continue our long-term partnership with Longines. The brand is synonymous with world class horse racing and the Kentucky Derby and Longines Kentucky Oaks are the most famous racing and entertainment events in the U.S. and the world,” said Kristin Warfield, Vice President Partnerships at Churchill Downs Racetrack. “Additionally, the 2018 Breeders’ Cup, of which Longines is the official sponsor and timekeeper, will be held at Churchill Downs in November of this year.” The partnership between Longines and Churchill Downs is part of the Swiss watchmaking brand’s ongoing commitment to the equestrian world, which dates back to over a century. Besides horse racing, the winged hourglass brand has now become the main partner of international institutions and events in the disciplines of show jumping, eventing, endurance, dressage and driving.

  • March 01, 2018

    Horse Racing

    HH Emir's The Trophy presented by Longines 2018

    As Official Partner and Timekeeper of Qatar Racing and Equestrian Club, the Swiss watch brand was proud to celebrate the victory of The Blue Eye in the much-anticipated HH The Emir’s Trophy presented by Longines, and to reward the winning connections with elegant Longines timepieces, together with H.H. Sheikh Tamim Bin Hamad Al Thani, Emir of the State of Qatar. During the race day, Longines also presented the Longines Prize for Elegance to Nadia Durepaire, who distinguished herself as the most elegant lady at the racetrack. The HH The Emir’s Trophy presented by Longines marked another successful conclusion to the 3-raceday Emir’s Sword Equestrian Festival. Held annually at the Al Rayyan racetrack, the festival is one of the most definitive equestrian events on Qatar’s horse-racing calendar attended by both a strong local contingent and many from Europe.

  • February 22, 2018

    Horse Racing

    White Turf - 3rd Raceday - St-Moritz

    After three Sundays of breathtaking races, the Longines 79. Grosser Preis von St. Moritz saw the victory of Maxim Pecheur on Nimrod, followed by Dayverson De Barros on Berrahri and Rene Piechulek on Amun. With its CHF 111’111 prizemoney, this race was the highest endowed in Switzerland. For the 111st anniversary of the event, Longines was proud to be once again the Official Partner, Official Timekeeper and Official Watch.   After these three Sunday races, Longines honored Maxim Pecheur, the best jockey of the competition, with the “Longines Jockey Silver Trophy”.   Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as the sporting and social highlight in the Engadine winter calendar. This year, the event celebrated its 111st anniversary and took place on February 4, 11 and 18.   The Official Watch of the event is the Conquest V.H.P. (Very High Precision). This 41mm silvered timepiece displays a perpetual calendar and can rely on a very long battery life. With ± 5 sec. per year, this watch combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance.   The links between the Swiss watch brand and St. Moritz date back over a century. Indeed, in 1894, Longines sent two timepieces fitted with a proprietary hand-wound movement to the famous town in the Engadin valley to serve as timekeeping devices. This marked the start of regular partnerships for timekeeping activities, particularly for alpine skiing, gymnastics and equestrian events.   In addition, Longines has become the Official Partner and Watch of St. Moritz. In the context of this partnership, the Tourist Office, the Swiss Ski School and the ski lifts of the glamorous alpine destination are featuring the colours of our brand. When it comes to equestrian sports, Longines’ passion for horses dates back to 1878, with the design of a chronograph featuring an engraved jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. Today, Longines is still involved in equestrian events with horseracing, show jumping, eventing and endurance competitions. Elegance, performance and tradition are the values that both equestrian sports and Longines share and which strengthen the profound bounds that the brand has been developing with the equestrian world for more than a century.

  • February 22, 2018

    Horse Racing

    White Turf - 2nd Raceday - St-Moritz

    On 11 February Longines timed the victory of Dayverson de Barros on Berrahri at the Longines Grand Prix during the second Sunday of the White Turf St. Moritz, for which the watchmaker has the honor of being the Official Partner, Official Timekeeper and Official Watch. The Grand Prix Longines is a preparatory race for the Longines 79. Grosser Preis von St. Moritz to be held on 18th February.   Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as the sporting and social highlight in the Engadine winter calendar. This year, the event celebrates its 111st anniversary and takes place on February 4, 11 and 18.   The Official Watch of the event is the Conquest V.H.P. (Very High Precision). This 41mm silvered timepiece displays a perpetual calendar and can rely on a very long battery life. With ± 5 sec. per year, this watch combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • February 06, 2018

    Horse Racing

    White Turf - 1st Raceday - St-Moritz

    The Swiss watchmaker Longines was delighted to time the first Sunday race of the White Turf St. Moritz, for which the brand is Official Partner, Official Timekeeper and Official Watch. As part of its partnership with the St. Moritz Racing Association, Longines was also the Title Partner of the featured horse race of the day: the Grand Prix Longines, which is a preparatory race for the Longines 79. Grosser Preis von St. Moritz to be held on 18th February.   Nimrod ridden by Maxim Pecheur won the Grand Prix Longines, ahead of Berrahri ridden by Dayverson De Barros and Strade Kirk led by Silvia Casanova.   Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as the sporting and social highlight in the Engadine winter calendar. This year, the event celebrates its 111st anniversary and takes place on February 4, 11 and 18.   The Official Watch of the event is the Conquest V.H.P. (Very High Precision). This 41mm silvered timepiece displays a perpetual calendar and can rely on a very long battery life. With ± 5 sec. per year, this watch combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance.