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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.


  • April 29, 2018

    Horse Racing

    Opening of the new Longchamp & Longines prix Allez France

    On Sunday, 29 April 2018, Longines was delighted to participate alongside its Partner France Galop in the grand reopening of the new ParisLongchamp Racecourse. On a day highlighted by eight races and numerous entertainment activities for all, the spectators had the opportunity to marvel at the modern architecture of the new racecourse, all while attending a sports spectacle bringing together the world’s best jockeys and horses. After two years of monumental construction work carried out by the architect Dominique Perrault, the new ParisLongchamp has been designed to improve the racing experience, with a 180° view from the grandstand and an enlarged parade ring. In addition, this racecourse is the only one in France to benefit from an “Open Stretch”, a passing lane giving an additional chance to the last horses of the race to get a better position.   As the Official Timekeeper of ParisLongchamp, Longines had the honour of timing the day’s races as well as lending its name to one of them, the Prix Allez France Longines, in which Kitesurf ridden by Mickaël Barzalona won distinction by crossing the finish line first. Longines also had the pleasure of being present at the Prix Ganay, the highlight race, in which Cracksman and Lanfranco Dettori were victorious. Longines recognised the performances of Kitesurf and Cracksman by rewarding their owners, trainers and jockeys one of its elegant timepieces.%break%As part of the partnership that has joined Longines and France Galop, the winged hourglass brand is proud to be the Official Timekeeper for the Chantilly, Deauville and ParisLongchamp racecourses, as well as for race days organised at them. It is also the Title Partner of the Prix de Diane Longines and Partner of the Qatar Racing and Equestrian Club. In addition, during the Qatar Prix de l’Arc de Triomphe, the Swiss watchmaking brand is delighted to lend its name to two Group 1 races, the Prix de l’Abbaye de Longchamp Longines and the Prix de l’Opéra Longines.   The Swiss watchmaking brand Longines benefits from expertise shaped by tradition, elegance and performance. With many years of experience as a timekeeper for world championships and as the partner of international sports federations, Longines has over the years established solid and lasting relationships within the world of sport, particularly in the equestrian world, with which the watchmaking brand has been associated for 140 years. Today, Longines’ commitment to equestrian sports includes flat racing, show jumping, dressage, eventing, combined driving and endurance racing.

  • April 08, 2018

    Horse Racing

    Glowing Performance From Moonlight Dash Secures Chengdu-Dubai International Cup

    The 5th Chengdu Dubai International Cup meeting featured a competitive and thrilling day of racing at Jinma Lake Racecourse, a 2000m right-handed turf course just outside of Chengdu, Sichuan, China. The featured race of the day was the Chengdu Dubai International Cup presented by Longines, which was won by Moonlight Dash, a relatively lightly raced 10-year-old making his 27th start and winning for the fifth time.  Jockey Richard Mullen was aboard the winner for trainer Satish Seemar, whose assistant Bhupat Seemar was on hand. In recognition for their remarkable performance, they were presented with elegant Longines timepiece from hands of Longines President Walter von Känel and Longines China’s Vice President Dennis Li.

  • April 17, 2018

    Horse Racing

    Longines Queen Elizabeth Stakes - Sydney

    This year, Longines hosted its Longines Queen Elizabeth Stakes Ambassador, Jesinta Franklin at the event where champion mare, Winx led by Australian jockey Hugh Bowman won the world’s richest 2000m turf race amongst a crowd of 25,000 punters. Now crowned the World's Best Horse, Winx, dominated the turf at Royal Randwick to win her 25th consecutive title, placing her in the history books next to the legendary Black Caviar. During the day, elegance was also rewarded by the Swiss watch brand during the famous Longines Prize for Elegance, which crowned the lady and the man representing best the value dear to the winged hourglass brand. The Longines Queen Elizabeth Stakes was the occasion chosen by the Swiss watch brand to highlight the Official Watch of the event, the Longines Conquest V.H.P. (Very High Precision). This timepiece represents new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. The Longines Queen Elizabeth Stakes holds a special place in Longines illustrious history in equestrian timekeeping as it was indeed during this race day that the Swiss watch brand launched the latest and game-changing development for timekeeping and tracking technology in thoroughbred racing: the Longines Positioning System (LPS). The innovative LPS inaugurates totally new data-handling dimensions and deepens the understanding of the races. More generally, Longines involvement in equestrian sports includes flat racing, show jumping, eventing, endurance, driving and dressage. In these disciplines, the watchmaker is associated with international institutions and events, lends its name to world’s rankings, as well as awards titles and distinctions to outstanding athletes and personalities of the equestrian world.