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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

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  • December 10, 2018

    Horse Racing

    2018 Longines World’s Best Racehorse and Longines World’s Best Horse Race Ceremony Set for London

    The 2018 Longines World’s Best Racehorse and Longines World’s Best Horse Race Ceremony will be held on 23 January 2019 in London, England. For the first time, Longines and the International Federation of Horseracing Authorities (IFHA) have selected The Landmark as the host site.   The ceremony, now in its sixth year, will honour the three highest-rated horses in the Longines World’s Best Racehorse Rankings as well as the Longines World’s Best Horse Race. In the previous edition, Arrogate (USA) was celebrated as the 2017 Longines World’s Best Racehorse, while the Qatar Prix de l’Arc de Triomphe, which was won by Enable (GB), won the title of 2017 Longines World’s Best Horse Race.%break%The Longines World’s Best Racehorse Rankings are established by international handicappers according to the performance of the horses in top races. The highest rated race is determined by averaging the rankings of the first four placed horses. The full list and further information on the Longines World's Best Racehorse Rankings are both available on the IFHA website http://www.ifhaonline.org.   The trophy celebrating the Longines World’s Best Racehorse is a crystal vase named Equus, whereas the Longines World’s Best Horse Race trophy represents a proud horse head. Every year, the trophies are engraved with the name of the Longines World’s Best Racehorse and Horse Race respectively, and the representatives of the winners are presented with an elegant Longines watch.

  • December 09, 2018

    Horse Racing

    Longines celebrates the re-opening of its Ocean Center boutique in Hong Kong

    Today, Longines had the pleasure to celebrate the official re-opening of its boutique located in the Ocean Center Mall, in Tsim Sha Tsui, the most important shopping district in Hong Kong. This special occasion was marked by the presence of the brand’s Ambassador of Elegance and acclaimed South Korean actor Jung Woo-Sung, who also attended the Longines Hong Kong International Races in Sha Tin racecourse in the afternoon. Together with Karen Au Yeung, Vice President of Longines Hong Kong, Walter von Känel, Longines President and Kevin Rollenhagen, Managing Director of Swatch Group Hong Kong Limited, Jung Woo-Sung took part in the ribbon-cutting ceremony for the delight of the guests and representatives from the media in attendance.

  • December 09, 2018

    Horse Racing

    Longines Hong Kong International Races 2018

    For the delight of all the enthusiastic race fans in attendance, the Longines Hong Kong International Races featured this year again stunning performances from some of the world’s best racehorses and jockeys. As regards the four international Group 1 races held on that day, the Longines Hong Kong Vase was claimed by Exultant ridden by Zac Purton, who also grabbed the first place in the Longines Hong Kong Mile aboard Beauty Generation. Mr Stunning led by Karis Teetan triumphed in the Longines Hong Kong Sprint, while the Longines Hong Kong Cup was won by Glorious Forever and Silvestre de Sousa. This unmissable event, of which the Swiss watch brand has been the Title Partner and Official Timekeeper since 2012, is year after year the perfect illustration that racing excellence can successfully combine with great refinement. Indeed, Longines lent an elegant touch to this world-class event by inviting acclaimed South Korean actor and Ambassador of Elegance Jung Woo-Sung to attend the race day, and to present the Longines Prize for Elegance to the most elegant female spectator in attendance. Earlier that day, the brand officially celebrated the re-opening of its Ocean Center boutique, located in Tsim Sha Tsui, the most important shopping district in Hong Kong. Together with Jung-Woo Sung, Walter von Känel, Longines President, Kevin Rollenhagen, Managing Director of Swatch Group Hong Kong Limited and Karen Au Yeung, Vice President of Longines Hong Kong, took part in the ribbon-cutting ceremony in front of guests and representatives from the media. As the Official Watch of the Longines Hong Kong International Races, Longines was proud to highlight a model of the Conquest V.H.P. “Very High Precision”. Featuring a blue dial, this timepiece is equipped with an exclusive movement renowned for its high degree of precision (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added. In the true essence of Conquest, the ultimate sports line, this exceptional timepiece brings together high technicality and dynamic aesthetic. The Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision.

  • December 07, 2018

    Horse Racing

    LHKIR Gala Dinner & World Best Jockey Awards - Hong Kong

    Italian-born, British-based jockey Frankie Dettori, who is known for his distinctive "flying dismounts", clinched a second Longines World’s Best Jockey title in recognition of his remarkable achievements throughout the 2018 racing season. He was recognised at a ceremony held during the Longines Hong Kong International Races Gala dinner on 7 December 2018, at the Hong Kong Convention & Exhibition Centre. Walter von Känel, President of Longines and Louis Romanet, Chairman of the International Federation of Horseracing Authorities (IFHA), presented Dettori with an elegant 18k rose gold Longines timepiece from The Saint-Imier Collection as well as a crystal vase.   Showing his versatility, Dettori won eight of the world’s Top 100 Group or Grade 1 races aboard five different horses this year. His qualifying victories, seven of which were timed by Longines, came in the Prix Ganay - Prix de l'Inauguration de ParisLongchamp (Cracksman), Investec Coronation Cup (Cracksman), St James's Palace Stakes (Without Parole), Gold Cup (Stradivarius), Qatar Prix de l'Arc de Triomphe (Enable), QIPCO Champion Stakes (Cracksman), Breeders’ Cup Mile (Expert Eye), and Longines Breeders' Cup Turf (Enable).      The scoring process rewards jockeys for finishing in the top three, giving Dettori a total of 128 points over the year.  Second place went to Oisin Murphy, who finished with 114 points, while Ryan Moore was third with 112 points. Dettori joins Moore as a two-time winner of the Longines World’s Best Jockey Award, which was established in 2014. Moore won in the inaugural year and in 2016, while Hugh Bowman was honoured last year.   The awarding of the Longines World’s Best Jockey is based upon performances in the 100 highest-rated Group 1 and Grade 1 races as established for the year by the Longines World’s Best Racehorse Rankings Committee. The scoring incorporates races from 1 December of the previous year until 30 November of the current year.  Jockeys accrue 12 points for a win, 6 points for placing second, and 4 points for placing third.   The Longines World’s Best Jockey Award was established five years ago by Longines and the IFHA as a way to quantitatively recognise a jockey as the best among his or her global peers. It marked the first time a jockey was honoured in such a way.

  • December 05, 2018

    Horse Racing

    Longines International Jockeys’ Championship 2018 - Hong Kong

    Held in the very heart of Hong Kong, at Happy Valley Racecourse, the Longines International Jockeys’ Championship consists of four races fiercely contested by twelve world-class jockeys representing their countries or regions. The jockey accumulating the biggest score is thus crowned the winner of the championship. With 34 points points, Silvestre de Sousa (representing the UK) won the competition, taking home the first prize and a Longines timepiece. Colin Keane finished second with 16 points, followed by Javier Castellano with 12 points. As the Title Partner and Official Timekeeper of the Longines International Jockeys’ Championship, the Swiss watch brand was proud to present the Conquest V.H.P. “Very High Precision” collection as the Official Watch of the event. Representing a new achievement in the field of quartz, this line combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance. All pieces in this collection are equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

  • December 03, 2018

    Horse Racing

    Longines Hong Kong International Races 2018

    As the end of the year approaches, the enthusiasm for the Longines Hong Kong International Races grows! All horse racing fans await this prestigious event, and will surely flock to the Sha Tin Racecourse on December 9, 2018. Also known as the “turf world championships”, the Longines Hong Kong International Races is composed of four iconic races: the Longines Hong Kong Cup (run over a distance of 2,000 m) for a prize money HK$28,000k, the Longines Hong Kong Mile (1,600 m) for a prize of HK$25,000k, the Longines Hong Kong Sprint (1,200 m) for a prize of HK$20,000k, and the Longines Hong Kong Vase (2,400 m) for a prize of HK$20,000k.The total prize money for the Hong Kong International Races is HK$93,000k. The event is a perfect illustration of Longines’ long time involvement in timekeeping and equestrian sports. A link that began as early as 1878, when the Swiss Watchmaking brand created a new mechanical chronograph, adorned with an engraved horse and jockey. This exceptional pocket watch was the first of many milestones in a long history between the Longines brand and equestrian sports. The Longines Hong Kong International Races are a true example of the values that Longines strives to represent, from the pursuit of exceptional performances to a timeless elegance and a strong sense of tradition.   Discover the Longines Conquest V.H.P Watches The Longines Hong Kong International Races will be the perfect occasion to discover the Official Watch Collection of the event: the Longines Conquest V.H.P. This series of sporty and elegant watches represents a new achievement in the field of Quartz, combining great precision, high technicality and a sporty look .   63 years after the launch of the first Conquest watch and its first quartz clock, Longines is revisiting one of its success stories of the 80s: the Conquest V.H.P (Very High Precision). The Conquest V.H.P collection models display blue, carbon, silver or black dials with a stainless steel bracelet finished with a triple safety folding clasp and push-piece opening mechanism. The Conquest V.H.P has positioned itself as the watch by excellence for whomever wants to combine the extreme precision of a Quartz watch with the unique elegance of Longines brand. Discover the Official Watch Collection   Last year, the Longines Hong Kong International Races brought once again a thrilling conclusion to an exceptional year of flat racing, with a record 90,000 spectators who enjoyed the performances of horses and jockeys from all over the world. The winners of the four races were awarded with trophies, as well as elegant Longines timepieces. Once again this year, the excitement is set to reach its peak as Hongkongese and international horses and jockeys compete in one of the world’s great racing occasions. In attendance of the event will be Jung Woo-Sung, Longines Ambassador of Elegance, who will reward the most stylish woman at the races with the Longines Prize for Elegance. Discover the Ambassador

  • November 25, 2018

    Horse Racing

    Japan Cup in association with Longines 2018

    Over 100’000 passionate racegoers witnessed the extraordinary victory and record time of Almond Eye ridden by Christophe Lemaire at the 38th edition of the Japan Cup in association with Longines, which was run on Sunday 25 November 2018 at the Tokyo Racecourse. To celebrate their remarkable performance, the winning Japanese horse Almond Eye’s owner, breeder, trainer, jockey and stable staff members were all granted Longines watches from the hands of our Longines Ambassador of Elegance Kohei Uchimura, and the President of Longines, Walter von Känel.   On this occasion, the Swiss watch brand celebrated elegance along with sport performances by awarding the Longines Prize for Elegance to the most elegant woman and man at the Tokyo Racecourse. Before heading to this impressive Racecourse, the Longines Ambassador of Elegance and Japanese World Champion gymnast visited the Longines Ginza Boutique, where 30 selected customers had the opportunity to meet him.   In addition, the Japan Cup in association with Longines was the perfect occasion for the spectators to discover the Official Watch of the event, a model of the Record collection. Combining classic elegance and excellence, this automatic timepiece houses a chronometer movement with unique properties, certified by the Swiss Official Chronometer Testing Institute (COSC).   Longines’ commitment to equestrian sports dates back to more than 140 years. Today, the involvement of the Swiss watchmaker in the equestrian world includes flat racing, show jumping, eventing, endurance, dressage and driving. Longines is also proud to be the Official Partner and Official Watch of the IFHA, and to lend its name to the Longines World’s Best Racehorse Rankings. The long-term partnership between Longines and the IFHA has seen the establishment of a prestigious set of awards aimed to honour horseracing’s elite. The Longines World’s Best Racehorse, the Longines World’s Best Horse Race, the Longines World’s Best Jockey and the Longines and IFHA International Award of Merit respectively pay tribute to the racehorses, horse races, jockeys and personalities who excel at the highest level of their sport.

  • November 08, 2018

    Horse Racing

    Racing at Meydan 2018

    As Official Partner and Official Timekeeper of Meydan and with a commitment to the equestrian arena that continues to grow stronger, Swiss watch brand Longines was proud to present a total of seven races at Meydan Rececourse in Dubai on the evening of November 8. On this occasion, the winged hourglass brand presented the Official Watch of the event: a model from the sporty Conquest V.H.P. collection, displaying an elegant blue dial.   The new Conquest V.H.P. “Very High Precision” watch by Longines represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss brand. This watch is equipped with a movement developed by the ETA manufacturing company exclusively for Longines. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 s/yr), and its ability to reset its hands after an impact or exposure to a magnetic field using the GPD (gear position detection) system. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.

  • November 03, 2018

    Horse Racing

    Breeders' Cup World Championships - Longines Breeders' Cup Distaff and Longines Breeders' Cup Turf

    On Friday 2 and Saturday 3 November, Longines served as Official Partner, Timekeeper, and Watch of the 35th Breeders’ Cup World Championships in Louisville, KY (USA). Considered by many to be one of the premiere thoroughbred horseracing events of the year, the Breeders’ Cup attracts the best horses, breeders, trainers, and owners from across the globe.   The winged hourglass brand was proud to time Accelerate’s exciting victory in the Breeders’ Cup Classic that took place on Saturday at the prestigious Churchill Downs racetrack. Affirming the brand’s longstanding connection with the equestrian world, Longines was also the proud Title Partner of the Longines Breeders’ Cup Distaff race, as well as of the Longines Breeders’ Cup Turf race, both run on Saturday. The winning owner, breeder, trainer, and jockey of the Breeders’ Cup Classic, the Breeders’ Cup Distaff race, and the Breeders’ Cup Turf race, each received stunning Longines watches, personally presented by Longines representatives.   The brand also hosted the Longines Prize for Elegance competition over the weekend at the Churchill Downs racetrack. In keeping with the brand’s motto ‘Elegance is an Attitude’, the fashion contest celebrated individual expressions of elegance, rewarding those Breeder’s Cup attendees who exude style, sophistication and confidence with an elegant Longines timepiece.   The spectators present at this world-class racing show had the opportunity to discover the Official Watch of the event: an elegant blue dial Conquest V.H.P. model.   About the Conquest V.H.P.: The new Conquest V.H.P. “Very High Precision” watch by Longines represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss brand. This watch is equipped with a movement developed by the ETA manufacturing company exclusively for Longines. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 s/yr), and its ability to reset its hands after an impact or exposure to a magnetic field using the GPD (gear position detection) system. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.

  • October 24, 2018

    Horse Racing

    Longines HKIR Prelude Race Night

    Longines was pleased to kick off the LONGINES Hong Kong International Races with the Longines Night Races at Happy Valley Racecourse today. This is the second year the renowned Swiss watchmaker serves as the Title Partner and Official Timekeeper of The Longines Cup. Longines also designated the Conquest V.H.P. “Very High Precision” timepiece, representing a new achievement in the field of quartz and combining great precision, high technicality and a sporty look, as the Official Watch of the event.   The Longines Cup, the fifth race of the evening, was claimed by Beaut Beaut ridden by jockey Matthew Poon Ming-Fai in 00:57:36. The winning owner, jockey, and trainer each received an elegant LONGINES timepiece, presented by Ms. Karen Au Yeung, Vice President of Longines Hong Kong.   The Longines Night Race was graced by the presence of famous Hong Kong actress Tracy Chu, who said, “I am honoured and thrilled to experience the excitement promised by a Longines race for the first time. As horse racing and watchmaking demand the highest degree of precision in terms of timekeeping, and the newly launched Conquest V.H.P. “Very High Precision” timepiece is the ideal choice for this grand occasion. I am also impressed by Longines’ passion for equestrian sports and its contributions as the timekeeper of world championships over the years.”   As the Official Watch of the Longines Cup this year, the Conquest V.H.P. “Very High Precision” watch stands out with its iconic blue dial with three hands. It is equipped with a movement developed exclusively for Longines, renowned for its high degree of precision for an analog watch (±5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are completed by a very long battery life and a perpetual calendar. This steel 41mm diameter model displays hours, minutes and seconds on its blue dial. A steel bracelet with a folding safety clasp completes this exceptional piece.   As part of its partnership with the Hong Kong Jockey Club, the Swiss watch brand is also the Title Partner and Official Timekeeper of the Longines Hong Kong International Races week, including the Longines International Jockeys' Championship to be held on Wednesday December 5th. In addition, at the LHKIR Gala Dinner jointly presented by Longines and the Hong Kong Jockey Club on Friday December 7th, the “2018 Longines World’s Best Jockey Award” will be presented to recognize the best jockey in the world.   On Sunday December 9th, Longines will welcome its Ambassador of Elegance Jung Woo-Sung as a guest of 2018 Longines Hong Kong International Race. The acclaimed Korean actor will present the Longines Prize for Elegance to the most elegant lady of the Sha Tin Racecourse on that day.   Longines’ passion for equestrian sports dates back to 1878, when it produced a chronograph engraved with a jockey and its horse that could be used for precise timing to a second. As of 1881, this model was extremely popular among jockeys and horse-lovers, and was soon being used by most of the sports judges in New York. Today, Longines’ involvement in equestrian sports covers horse racing, show-jumping, driving, eventing, dressage and endurance competitions.