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1. General

1.1. These are the Sales Conditions of the company "The Swatch Group Greece Single Member S.A.” with distinctive title “The Swatch Group Greece S.M.S.A.”, with registered office at 59, Veikou Street 117 42 Athens (Greece) with Tax ID number 094252319 and Commercial Registry no. 000555201000 (hereinafter “we”, “us”, “our”) for LONGINES.

1.2. The effective date of these Sales Conditions is 15 July 2022.

1.3. These Sales Conditions apply to the sale of products and services on this website. Please read them before ordering. By ordering on this website, you agree to be bound by these Sales Conditions. Before placing your order you will be asked to confirm acceptance of these Sales Conditions. If you do not confirm acceptance, you may not place any orders on this website.

1.4. By placing an order on this website, you confirm to be of sufficient legal age and legally capable to enter into a consumer contract.

2. Order Process

2.1 Your order on this website constitutes an offer to purchase under these Sales Conditions.

2.2 After placing an order, you will receive an email from us acknowledging that we have received your order. Please note that this does not mean that your order has been accepted. Orders are subject to acceptance by us and availability of the ordered products and services.

2.3 Product and service descriptions are correct at the date of publication but are subject to availability or change without notice. We cannot be held liable or responsible for errors in photography or typography.

2.4 Information provided by you in connection with your order, such as messages for gift cards, texts/pictures for personalization (e.g. engraving), or photographs of your watch and movement, can be refused without stating any reason. In such case, we are free to cancel your contract and refund you or to cancel your order (as applicable). We do not bear any responsibility for the correctness or suitability of such information for the purpose.

2.5 We reserve the right to perform identity and credit checks to prevent fraud.

2.6 We will confirm acceptance of your offer to purchase by sending you an order confirmation by email and this will constitute a binding contract between you and us. The language of the contract will be Greek, however at the request of the consumer, the contract will also be available in English.

2.7 The contract will relate only to those products and services whose dispatch we have confirmed in the order confirmation. We will not be obliged to supply any other products or services, which may have been part of your order until the dispatch of such products or services has been confirmed in a separate order confirmation.


2.8 We offer on this website the possibility to pre-order products before their commercial launch and distribution on the market (“LONGINES Pre-order Product”). Pre-ordering means that you reserve a LONGINES Pre-Order Product and pay a deposit or the full price of the LONGINES Pre-Order Product that will be available at a future date. Placing a Pre-order provides you a priority access to the LONGINES Pre-Order Product as soon as it becomes available.

2.9 This option is limited to specific LONGINES products only. When available, the Pre-order option is expressly mentioned on the webpage of each relevant LONGINES product.

2.10 Pre-orders are subject to these Sales Conditions and in particular to the following terms:

2.10.1 We may at our sole discretion decide for which LONGINES product the Pre-order option may apply.

2.10.2 The LONGINES Pre-order Products are only available in limited quantities or available during a limited time. You acknowledge that we may not be able to fulfil your Pre-order due to limited quantities or a limited offer in time.

2.10.3 Pre-order is limited to one (1) LONGINES Pre-order Product per Pre-order, and shall be separate from any other product purchase.

2.10.4 Your Pre-order constitutes an offer to purchase under these Sales Conditions.

2.10.5 In order to submit your Pre-order, the deposit (Including VAT, and shipping costs if any) or the full price (including VAT, and shipping cost if any) indicated on the checkout webpage must be paid immediately.

2.10.6 You will receive from us by email an automated acknowledgement of receipt of your online Pre-order.

2.10.7 We will confirm acceptance of your offer to purchase in a separate communication, by sending you a Pre-order acceptance confirmation by email and this will constitute a binding contract between you and us.

2.10.8 In this email confirming acceptance of your offer we will inform you about the following:

  • a. The (expected) date when the LONGINES Pre-order Product is available for shipping;
  • b. The fix deadline within which you have to pay the open balance of the LONGINES Pre-order Product price, if any ;
  • c. The instructions on how to pay any remaining amount due. Payment shall be made through your LONGINES account, through a link to an online secured payment platform that we may provide you with.

2.10.9 The payment of a deposit or the full upfront payment does not entitle you to any sort of discount or interest.

2.10.10 In case of payment of a deposit, you have the possibility to cancel your Pre-order by email within the payment deadline indicated to you. The failure to pay in time the open balance of the LONGINES Pre-order Product price will automatically lead to the cancellation of your Pre-order.

2.10.11 In case of payment of the full price upfront, you have the possibility to cancel your Pre-order by email before the shipment date of the LONGINES Pre-order Product as indicated to you. After the shipment of the product, the Pre-order cannot be cancelled. This does not affect your right of withdrawal as mentioned under clause 9 of these Sales Conditions.

2.10.12 The LONGINES Pre-order Product will only be shipped after the full payment is received.

2.10.13 If, for whatever reason, the LONGINES Pre-order Product you have pre-ordered is not available, LONGINES will inform you immediately by email about the cancellation of the sales contract.

2.10.14 In case of cancellation of the Pre-order by either party in accordance to these Sales Conditions, the amount paid will be refunded to you, excluding any interest to the extent permitted by law.

2.10.15 In case of cancellation of your Pre-order by LONGINES in accordance to these Sales Conditions, and to the extent permitted by law, you will not be entitled to any compensation or remedies, except to the refund of Pre-order costs.

3. Price and Payment

3.1 The prices on this website are in Euros and include the local VAT as well as the default delivery fees (as specified on the check-out page and in the order confirmation).

3.2 We may change the prices on this website at any time (not applicable to prices confirmed by us in an order confirmation).

3.3 You can make your payment using the payment options available on this website at the time of your purchase. These may include (for the applicable terms, follow the available links):

3.3.1 credit cards such as Visa, American Express or Mastercard,

3.3.2 [PayPal].

3.4 If you pay with a credit card, you are subject to validation checks and authorization by the card issuer. We may share your personal information with such third parties which are necessary to enable us to carry out such checks. If the issuer of the credit card refuses to authorize payment to us, the order will not be accepted and therefore we will not be liable for any delay or non-delivery. We will not charge your credit card until we dispatch your order. We will deduct full payment from your credit card when shipping the products. We may suspend delivery of the products until full payment is received. We may terminate the contract between you and us with immediate written notice if you fail, without good reason, to pay on time.

3.5 We may offer alternative payment options in collaboration with third party payment providers, such as direct transfer, pay by installments or pay by invoice. If you choose such options, you agree to be bound by such third parties’ terms as indicated in the checkout process or in these Sales Conditions and acknowledge that such third parties process your personal data for the payment purposes as described in their privacy notices.

3.6 We may offer alternative delivery options in collaboration with third party providers which are not covered by the default delivery fees. If you choose such option, the additional fees will be specified in the checkout process and in the order confirmation.

3.7 Our website contains a large number of products and services and it is always possible that, despite our best efforts, some of the products and services listed therein may be incorrectly priced. We will verify prices as part of our dispatch procedures so that, where the correct price is less than our stated price, we will charge the lower amount. If the correct price is higher than the price stated on the website, we will, in general and at our discretion, either contact you for instructions before dispatching the product or service, or reject your order and notify you accordingly.

3.8 We are under no obligation to provide the product or service to you at the incorrect (lower) price, if the pricing error is obvious and unmistakable and should have reasonably been recognized by you as a mis-pricing.

3.9 Any purchased products will be accompanied by the respective sale tax document (dispatch note) in accordance with Greek tax legislation.

4. Delivery

4.1 We specify the estimated delivery times and the delivery fees of the available delivery options in the checkout process and in the order confirmation.

4.2 If we cannot deliver within the estimated delivery time, we will contact you to propose a new date. If we cannot deliver within 30 days upon our order confirmation and you refuse delayed delivery, then you may cancel your order against refund.

4.3 We deliver to the delivery address you provided which will be included in the respective invoice or retail receipt to be issued. We only deliver to delivery addresses in Greece and Cyprus.

5. Passing of Ownership and Risk

5.1. Ownership of the products will pass to you upon the later of receipt by us of full payment of all sums due in respect of the products (including delivery charges) or delivery to you of the products. We may recover any products supplied at any time prior to ownership passing if you are in breach of these conditions of sale.

5.2. Risk of the products passes to you upon delivery. Risk in the sense of this provision means the responsibility for damage caused to or by use, handling or storage of the products.

6. Liability

6.1 Our liability is excluded and limited to the farthest extent as permitted by law.

6.2 According to the Civil Code (No. 534 et seq.) and the legislation on Consumer Protection (Law 2251/1994, No. 5), the seller is liable for actual defects and lack of agreed properties of the products.

7. Law and Jurisdiction

7.1 Contracts concluded on this website between you and us shall be governed and interpreted in accordance with the laws of Greece, without giving effect to its rules of conflict of laws and regardless of the place of its physical execution or performance. The application of the UN Convention on Contracts of the International Sale of Goods (CISG) is excluded.

7.2 As far as legally permitted, disputes arising out of the conclusion, execution or cancellation of such contracts shall be exclusively decided by the ordinary competent courts of Athens, Greece, without restricting any right of appeal. Notwithstanding the above, each of the parties shall, however be authorized to seek interim orders and injunctive measures before any competent authority worldwide.

7.3 In addition, please note that disputes may be submitted for online resolution to the European Commission Online Dispute Resolution platform.

7.4 For general information and further details on the out-of-court settlement of disputes, consumers may contact the following competent bodies in Greece:

7.4.1 (a) General Directorate of Consumer Protection of the Ministry of Development and Investments (Kanigos Square, P.C. 10181 Athens, Tel.: 1520, fax: 2103843549,,

7.4.2 (b) Consumer Ombudsman (144 Alexandras Ave., P.C. 11471 Athens, Tel.: 2106460734, Fax: 2106460414, and

7.4.3 (c) the Committees for the Amicable Settlement of Consumer Disputes (in accordance with Article 11 of Law 2251/1994 on Consumer Protection) which are based in the competent Municipalities.

7.5 Finally, it is noted that in Greece the Code of Consumer Ethics applies (Presidential Decree 10/2017, Government Gazette 23/1-3-2017). A copy of this code is available on the official website of the Consumer Ombudsman (

8. Miscellaneous

8.1. You may not assign any rights out of your contract with us to any third party without our prior written approval.

8.2. Invalidity of any provision in these Sales Conditions shall not affect the validity of the contract between you and us.

8.3. If you are using this website, you agree to electronic communication with us.

8.4. We can be contacted as follows: The Swatch Group Greece S.M.S.A. 59, Veikou Street 117 42 Athens (Greece), Tel.: 210 956 56 56 email:

9. Right to Withdraw

9.1 You have the right to withdraw from this contract within 14 days without giving any reason.

9.2 The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last product.

9.3 To exercise the right to withdraw, you must inform us The Swatch Group Greece S.M.S.A. 59, Veikou Strasse 117 42 Athens (Greece), Tel.: 210 956 56 56 email: form) of your decision to withdraw from this contract by a clear statement (e.g. a letter sent by post or e-mail). You may use this model withdrawal form.

9.4 To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right to withdraw before the withdrawal period has expired.

9.5 Only new, unworn products, together with their warranty card and in their original packaging, may be returned. Returns of products of which the seal has been broken will not be accepted. The right to withdraw does not apply to products which are tailor-made or clearly personalized. The right to withdraw does also not apply to services that have been fully provided and to the already executed delivery of digital content.

9.6 If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us). We may make a deduction from the reimbursement for loss of value of any products supplied, if the loss is the result of unnecessary handling by you.

9.7 We will make the reimbursement without undue delay, and not later than 14 days after the day we receive back from you any products supplied, or 14 days after the day you provide evidence that you have returned the products. We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of the reimbursement. We may withhold reimbursement until we have received the products back or you have supplied evidence of having sent back the products whichever is the earliest.

9.8 You shall send back the products (including gifts that came with your purchase) to us without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired.

9.9 We will bear the costs of returning the products if you use the provided return label for returns within Greece and Cyprus. Otherwise, you will have to bear the direct costs of returning the products.

9.10 You are liable for any diminished value of the products resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the products.