"THE LONGINES SPIRIT JOURNEY" Exhibition Pops Up in Harbour City with 4 Immersive Experience Zones

New-Generation Celebrities Jeffrey Ngai and Min-Chen Lin made appearances with other Fashion Icons Showcasing a Brave New Attitude with The Pioneer Collection.

To let more customers, experience the brand's pioneering spirit and pursuit of precision, LONGINES is holding "THE LONGINES SPIRIT JOURNEY" pop-up exhibition from now until July 5 at Harbour City Ocean Terminal Main Concourse in Tsim Sha Tsui. With four immersive experience zones, the exhibition showcases the "LONGINES SPIRIT Collection", the brand's annual hero product, SPIRIT FLYBACK; the "Legendary Pioneer Richard Byrd Historical Corridor" where customers can be inspired by the stories of the legendary pioneer; the "Museum-Piece Collection Exhibition Area" that highlights the brand's enduring craftsmanship and spirit and the watch infused with LONGINES' heritage aesthetics and technological innovation at the "The Heritage Classic Collection" display area;. Visitors can appreciate classic and modern watches up close, revisit the brand's technological innovations and outstanding performance over the years and embark on an adventurous journey through time.

To demonstrate the brand's pioneering and innovative spirit, our Mr. Yannick Jenni, Vice President, Sales International from LONGINES HQ and Ms. Cecilia Kwok, Vice President LONGINES Hong Kong and Macau were with numerous fashion celebrities including Jeffrey Ngai, Lin Min-Chen, Kevin Chu, Adam Pak, and Brian Chan wearing the LONGINES SPIRIT Collection watches at "THE LONGINES SPIRIT JOURNEY" exhibition to celebrate the LONGINES' spirit of exploration and elegant charm, witnessing the brand's resilience and progress in the history of time-making.