Swiss watchmaker Longines has announced that actor Regé-Jean Page has joined the brand as its newest Ambassador of Elegance and it is impossible to imagine a more fitting appointment. Page has an elegance that transcends borders and generations, and an effortless sense of style. Regé-Jean Page’s Emmy-nominated performance as the Duke of Hastings in Netflix’s hugely successful Regency-period drama Bridgerton captivated audiences all over the world. His portrayal turned him into one of the world’s most admired performers, garnering global praise for his role, with individual award nominations from the Emmy Awards and Screen Actors Guild Awards, among others, and a win for Outstanding Actor at the NAACP Image Awards. The British actor has been announced as a Longines Ambassador of Elegance and the brand’s CEO, Matthias Breschan, could not be more thrilled, saying: “An actor with Regé-Jean’s talent, poise and presence only comes along a few times in a generation. He has already accomplished so much but it is clear that this is only the beginning of what will be a magnificent career. It’s fair to say that he redefines elegance and all of us at Longines are excited to welcome him to the family.”%break%Regé-Jean Page is also looking forward to the partnership. Describing his enthusiasm for Longines, he says, “It’s simple, really. Longines makes such beautiful watches. There is something very special about being able to work with things that bring beauty to the world.” Regé-Jean Page’s upcoming projects include a starring role in Paramount Pictures’ blockbuster, Dungeons and Dragons, and he recently finished filming on Joe and Anthony Russo’s The Gray Man for Netflix. He will next star in and executive produce a new, reimagined version of The Saint for Paramount Pictures. For years, Longines’ claim - it is so much more than a motto - has been “Elegance is an Attitude”. Does Regé-Jean Page consider himself to be elegant? He smiles and says, “That’s a tough question to answer! I think I’m capable of elegance and I like to hold myself to a standard of elegance, which means carrying myself with a certain consciousness. Part of that is a generosity and living in a way that is helpful to other people. In doing that, you can bring more beauty to the world.”
Longines was proud to celebrate the Grand Opening of its first corporate boutique in Russia, which opened in August 2020, during a gala dinner held at the Club house Kuznetsky Most by Lalique in presence of Longines CEO Matthias Breschan, Longines Ambassadors of Elegance Ingeborga Dapkunaite, Dina and Arina Averina, as well as selected guests and celebrities. This great event was also the opportunity for the brand to highlight its new ladies models from The Longines Master Collection, which aspire to adorn the wrist of a woman with a strong will and character. Featuring a moon phase display, these timepieces of 34mm diameter come with a choice of different coloured straps (red, blue, taupe) or a stainless steel bracelet. Ingeborga Dapkunaite, who joined the Longines Family in 2005, was presented a model with a mother-of-pearl dial and taupe strap from the hands of Matthias Breschan, who then delivered a welcome speech emphasising the importance of the Russian market for Longines: “It is an important step in the development of the brand in Russia. We are proud to have opened our first corporate boutique in Moscow and to offer our customers the opportunity to enjoy the Longines universe, as well as to appreciate the wide range of Longines collections in its elegant atmosphere”. The boutique totally corresponds to the brand’s philosophy and reflects the main Longines values – elegance and attention to details. The warm and light colours of the boutique’s design, together with the leather wall elements and the fine wood create a sophisticated and comfortable atmosphere. A separate hall with permanent exhibition of the heritage historical pieces from the Longines museum in Saint-Imier and a VIP zone with a mini-library will give all the customers a unique opportunity to find out about the nearly 190-year history of the brand.